Whether you’re a small business owner, Marketing Manager, or diving into your first start-up, digital advertising is a powerful tool that can help you to build brand awareness, drive traffic to a website or store front, find new customers, generate sales and leads, and also retain existing customers in more ways than one.
IT'S ALL THROUGH THE POWER OF REMARKETING.
Don’t be fooled into thinking that remarketing only refers to the online act of following a visitor of your website until they return to finalise a deal. Sure, this is a powerful form of remarketing and admittedly I constantly fall victim to the product FOMO-inducing practices of certain brands that follow me around the web reminding me how much I need those cute, new shoes. There is, however, another way to use remarketing, and that is to target your existing clients and customers.
HERE ARE FIVE REMARKETING FACTS TO THINK ABOUT.
- It’s a long-proven fact that it’s much easier to retain an existing customer rather than find a new customer. It costs less to market to them, they are easier to convert, they already trust or like your brand, and they are what we like to call a ‘hot’ audience, because they are the ones most likely to continue to buy your products, use your services, or recommend your brand to others.
- Remarketing to your existing customers, past buyers, and social page followers is the BEST way to promote a sale, new product, special offer, or promotion. Your strategy for any of these goals can include advertising to new audiences so you can continue to find new customer leads, however also ensure you are allocating enough value towards your current database and prepare to see results that cost a lot less.
- Start utilising ALL of the remarketing audiences available to you. Generally, most marketers think of a remarketing audience as a list of people who have visited your website, made a purchase, or subscribed to your customer database or email list. Facebook allows you to remarket to anyone who follows your social pages (Instagram and Facebook), has briefly viewed your social profiles, and engaged with any post or ad but they don't necessarily follow you.
- Remarketing doesn’t always need to be used to sell something. You can get creative and remarket for a purpose of enhancing the personality of your brand, or providing a good customer experience. For example; you could serve a Facebook ad to someone 14 days after purchasing your product to simply check in and express that you hope they’re enjoying the product, whilst also making yourself available to assist with any issues or queries that may have presented during that timeframe.
- There's a lot of opportunity to be creative with your remarketing tactics. For example; if you sell online hair care products and your customers typically buy from you every 90 days, you could try remarketing to those previous purchasers on days 70-100. If you analyse the existing data you may find trends in your customer interactions that you can use to your advantage in specifically targeting your customers whilst simultaneously saving money on your ad spend.
REMARKETING IN A NUTSHELL: DON’T LET SOMEONE FORGET ABOUT YOU!
The world of remarketing is constantly changing. Digital platforms are providing more and more ways for businesses to utilise remarketing to their benefit. For the everyday business owner the advances may be hard to keep up with, which is why having a digital advertising team like April Ford on your side ensures you are always using the best tools and trends available.
So, is 2020 going to be the year that you start realising the potential of remarketing?
If you don’t already have a killer remarketing strategy in place, it’s time to talk to #TeamAF. We can provide an honest evaluation of your current remarketing, or we can welcome you into 2020 with a fresh remarketing strategy that’s going to get you the results you crave!
New year, new remarketing - how about that!?
See you next year,