Just ask any Tradie around smoko time what their go-to bakery snack is and the answer will be a golden, flaky, delicious pie from Beefy's, of course! A pit stop for Aussies — Beefy's has been feeding tradies, families, surfers, office workers and pie lovers since 1997. In 2019, Beefy's partnered with April Ford to increase awareness and brand loyalty. #TeamAF served up quality, long term plans with clear action to bring the identified growth opportunities to the table. Although these pies speak for themselves, with the right ingredients including targeting, timing, trending hashtags with a well prepared mixture of compelling copy and creative, we were able to drive traffic into their stores, but to also help increase brand loyalty and engagement via their social profiles.