The only profession that helps people across a lifespan to turn hopeless into hope and can't into can. Forbes Care Occupational Therapy gives participants the tools and support to take back control of their daily life, from a One Touch can opener to mobility scooters through to chronic pain management - they do it all. We worked with Kelly Forbes to build Forbes Care from the idea on, creating a brand that could bring a sense of harmony and guidance to an otherwise overwhelming circumstance. Our brand development, from uniforms and key messaging to the artwork design, needed to communicate a beacon of hope and reassurance. A cornerstone of April Ford's brand development is turning brands into an experience and taking into consideration this particular target audience, every aspect necessary is user friendly and hospitable in communicating their mission.