Loea

LOEA

  • Brand Positioning
  • Brand Identity
  • Digital Advertising
  • Social Media Content Management
  • Photography Direction
  • Art Direction & Graphic Design
  • Website Design & Development
  • Consulting

With an aim to send tidal waves rippling throughout the current Maroochydore hospitality landscape, LOEA's laidback luxe ambience, premium service and design-led infrastructure is bound to impress the coastal cool clientele who embrace its dreamy vibe upon completion in April 2020.

Firstly, a logotype was designed to reflect a modern-chic feel. Then, to expand on the visual identity of the hotel, a styled photoshoot and location photoshoot were facilitated to capture the essence of the hotel’s planned interior spaces and exterior structures, and merged with elements associated with the Sunshine Coast's quintessential surf culture. This imagery formed the foundations of LOEA's branding assets.

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