In early 2018, April Ford was engaged to reposition Parklakes 2 as a thriving masterplanned community with nature on every doorstep. Working alongside the project team, we curated content that captivated local and interstate buyers by visually communicating the project’s family-focused heart. Emotive imagery, engaging advertising, and inclusive social media worked in harmony to go beyond selling house and land packages - they set the scene for the buyer to place them and their family in their new home, exploring the nature trails or having a picnic by the lake of this beautiful property development.
As a result, the recognisable brand strengthened the project’s brand awareness, increased the perceived land value and drove buyer enquiries. Parklakes 2 is now fully sold out and continues to be one of the most talked about developments on the Sunshine Coast.