Sage on Bower is an exclusive address that combines sophistication with location resonating through a palette of materials and architectural style that is sure to make a bold statement. At every touchpoint, including the property itself, it was about creating a laidback luxury experience. It’s crucial to understand what’s new in terms of luxury, lifestyle, restaurants, travel, and food. All of those elements make up how an affluent consumer lives in their home today. We pinpointed the types of habitual behaviours of the buyer to ensure we were creating the right content and key messaging for advertising. All these factors are considered in every one of our property strategies, driving value across all marketing collateral, ultimately leading to enquiries.
At April Ford, creating perception is key. It requires an effective strategy central to drawing the prospective buyer to indulge. That means every potential point of contact - from an online listing, advertising, landing page or brochure must communicate the story aimed to understand and so entice the potential buyer. If you need support in developing your project perception, April Ford is an end-to-end agency where perception is everything.
Our business HM Developments has been working with April Ford for over a year now. We have collaborated on numerous developments which have all sold out and many of them before construction has even commenced. Their team has been fantastic to work with and we'd highly recommend.
— Mclean Henzell, Director of HM Developments