Sails

Sails by HM Developments

  • Brand Identity
  • Photography Direction
  • Art Direction & Graphic Design
  • Social Media Content Management
  • Digital Advertising
  • Print Advertising
  • Website Design & Development

Sails is a stylish landmark of luxury townhouses by the lake on Birtinya Island, designed and constructed by HM Developments, a leading firm with unrivalled professional expertise in architecture, engineering and property.

Inspired by the Sunshine Coast's relaxed, water-loving lifestyle, Sails embraces effortless integrated living and entertaining and exudes elegance and contemporary class.

The welcome challenge for the April Ford team was to create a compelling brand identity and appealing graphic design, website, digital advertising, social media content and strategic marketing tactics to ideally position the superlative project in a busy market that had not yet seen an opportunity like Sails before. The outstanding renders created by the team of AX2 Studio brought the plans to life so prospective buyers could readily envision effortless island living at Sails. The resulting market interest was strong, highly engaged and has made Sails a new benchmark for Sunshine Coast townhouse concepts.

Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image
Sails showcase image

Our business HM Developments has been working with April Ford for over a year now. We have collaborated on numerous developments which have all sold out and many of them before construction has even commenced. Their team has been fantastic to work with and we'd highly recommend.

— Mclean Henzell, Director

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