Developed 20 years ago, the Saya Skincare brand has transformed into a diverse and results-driven skincare collection made with Australian native botanicals. The April Ford creative team collaborated with the company to create a content palette that resonated with Saya's raw authenticity, from the ingredients listed on the strategically simple packaging to Saya herself. A refined social media strategy was developed to gain a deeper connection with the audience and seamlessly accompany the digital advertising. In a busy market, the brand's tone of voice and aesthetic has to promote quality, engage and set Saya apart by its style and composition. Saya Skincare's focus on health and balance translates through every element of the brand, including its harmonious colours, ingredient illustrations, content range, consistent theme and distinct tone of voice.