insight
insight
announcement
press
Author:
April Ford Team
How can you make every marketing dollar count? Where should you invest? How do you maximise performance? Turn every cent into a nine-figure revenue growth strategy with 101 tips fresh from the minds of our performance experts.
Whether you’re a seasoned veteran or getting into the game, there is an actionable prompt for anyone in business. Read on to learn how to optimise your budget, efficiency, mindset and more.
How can you make every marketing dollar count? Where should you invest? How do you maximise performance? Turn every cent into a nine-figure revenue growth strategy with 101 tips fresh from the minds of our performance experts.
Whether you’re a seasoned veteran or getting into the game, there is an actionable prompt for anyone in business. Read on to learn how to optimise your budget, efficiency, mindset and more.
1. Know your mission, vision and values. Let them guide all decision-making. Use it like a North Star and refer back to it on a regular basis.
2. Think big picture. Consider how your brand is represented across all platforms and aim to establish a seamless connection that consistently reinforces your brand identity.
3. Make a decision and back it 100%. Look for ways to make it work, not reasons why it won't.
4. Stop worrying about your competition. Do better, be better, and be nice about it.
5. Anything is possible. It's just how you do it (and how much it costs).
6. Marketing costs money. There is nothing free in life. Whether it's paid per hour or per click.
7. Give honest feedback to clients and team members. Sometimes being a people pleaser won't get the best results. If something is not working, offer a different opinion, another perspective, or an alternative solution.
8. Set clear goals before things get lost in translation. We've all been stung by perspective, so it's important to make sure your team is on the same page about what your goals mean and how you're going to achieve them.
9. Embrace change. Industry platforms and software change every day. You need to keep up, or you will fall behind.
10. Consider change management. When changing something, think about who needs to buy in, how to implement the changes, establish realistic timeframes and budget, and assess the pros and cons.
11. Marketing covers many areas - don't expect one person to be good at everything. Instead of falling into the trap of advertising for a marketing manager role with prerequisites in graphic design, photography, advertising platforms and customer service… engage a team of experts that can cover every angle.
12. Invest in a martech stack. Choosing the right combination of technologies and tools can streamline operations, enhance productivity, and unlock new growth opportunities, giving your business a competitive edge in today's digital landscape.
13. Invest in your website over and over and over again. Most people think of building a website as one-and-done. But in reality, it's an asset that needs attention, updating and replacing, just like your car.
14. Is your database fit or fat? Big data means nothing unless you use it correctly. A CRM that is the centre of your customer journey is an investment worth doing.
15. Build your list. First-party data is king and lives beyond cookie depreciation and targeting issues. Gather customer data everywhere you can and invest in newsletter sign-ups and database growth.
16. Invest in video marketing. Create compelling videos to capture attention, convey messages effectively, and boost engagement across all platforms.
17. Good creative is good for business. Invest more in high-quality branding assets that will last you at least 6-12 months, such as a video ad or professional photo shoot, and invest less in short-term creative used for short-term gains, like sales and seasonal promos.
18. Create meaningful content and ads. Meaningful design comes from strategic thinking and doesn't always mean it's overproduced or hard to do - it just has to be meaningful to your customer and provoke them to take action.
19. Extend the shelf life of blogs and PR with native advertising. The easiest way to get your high-quality content on reputable websites. Native ads allow brands to reach new audiences at scale to increase web traffic and conversions.
20. Socials speak for themselves. Think of your social media like your online brand portfolio. It's a one-stop shop for your audience to get a feel for who you are, what you do and if you're a good fit for them. Make sure you are investing in your content strategy and messaging.
21. TikTok & Reels are here to stay. The overwhelming success of TikTok and Instagram Reels proves that short-form video content is here to stay. You need to invest in video content that grabs attention and remains true to your brand.
22. Don't forget about email marketing. It has been around for a long time, but it still works. And if it is done right, it can work really well. Developing an email marketing list with subscribers is a powerful way to send your messaging directly to your audience's inbox.
23. Step up your budget. Don't expect results to increase on the same spend. Increase your advertising budget by at least 20% year on year to head toward growth.
24. Don't settle for average software. Don't rush into choosing software for your business; try out a few before choosing the best fit to solve your problem.
25. Implement marketing automation. Streamline repetitive tasks such as email campaigns, lead nurturing, and social media scheduling to save time and increase efficiency.
26. Work smarter, not harder. Invest the time to identify areas where productivity can be improved and do the research before implementing software or processes that fit the gap.
27. Software not integrated? Find a new solution. Third-party software like Zapier can save you so much time if you know how to use it.
28. Implement chatbots for customer support. Utilize AI-powered chatbots to provide instant responses and assistance, enhancing the customer experience.
29. Be resourceful. Marketing doesn't always have to cost a fortune. Think outside the box and let your creativity shine.
30. Prepare your marketing schedule 3, 6, or 12 months in advance. Dedicate time to engage in brainstorming and planning. We recommend stepping away from your regular work environment to get the ideas flowing. A well-structured calendar will help you stay on track with your tasks and marketing activities. Without a marketing calendar, everyday tasks will end up plaguing you, leaving no room to act on opportunities.
31. Create and schedule in batches. Implementing a month of social media content might sound labour-intensive, but it will save you time in the long run. Design and copywriting are easier when you're in a flow and it frees up space to act on new opportunities in the future.
32. Trying to do everything yourself is not the best use of your time. One person can't be good at everything - you will achieve higher results when you collaborate with others and delegate jobs to others that are better equipped.
33. Collaborate. Especially if working on a project for a long time or alone. A new set of eyes or perspective can point out something you overlook.
34. Invest in new technology. Stay up to date with new platforms and technology the best you can. Why waste time doing something the old-school way when you can be time efficient and learn how to do something in a new and improved way?
35. Don't ignore your audience. Give them first-class customer service across any and every device.
36. Engage with your followers. Responding to comments, reviews, and random IG messages can be time-consuming, but this is important in building a relationship with your audience.
37. Call enquiries back. You'd be surprised how many businesses don't do this.
38. Talk to people. In a world where it's easier to send a text or an email, don't be afraid to jump on the phone or a Zoom call. A quick chat over the phone can often solve a problem that could drag on for weeks over email.
39. Ask for reviews. Social proof is the best proof! Highlight positive feedback and reviews from satisfied customers to build trust and credibility.
40. Make sure your customer experience flows from IRL to online and vice versa. It would be a shame to have the world's best website or get people through the door only to have them turn back around because nobody bothered to greet them.
41. Know your target audience. And back it with research. Look at your data to understand who engages with your business now and identify opportunities to reach new audiences tomorrow. Starting here will allow you to tailor your content and copy to appeal to the right people.
42. Concise, simple and direct messaging works best. Don't be vague or confusing with your offer, and don't overcomplicate things.
43. Think about benefits, not just specs. Don't just talk about the features of your product and what makes it different; talk about how this benefits your customers. For example, an RV with white walls inside reflects light, making the van feel much more spacious, brighter and airier to travellers.
44. Collaborate on ideation. Coming up with a great marketing tagline or hook can be tough when you're on your own, but getting together with your work buddies can kickstart the creative flow and lead to inspiration!
45. Spend more team reading. Fictional stories, newsletters, and newspapers will make you a better storyteller and will subconsciously allow you to engage with your audience and tell your story in a more compelling way.
46. Don't! Use! Exclamation! Marks! Limit yourself to one MAX per piece of content. I don't care how excited you are!!!!
47. Download Grammarly or something similar. There's nothing worse than a spelling or grammatical error when you're putting on a spiel about how good you are.
48. Attention to detail is essential in everything you do. Whether publishing a new website, posting something on social media or just replying to an email - proof it before you hit publish. There's nothing worse than missing something once you've already hit send.
49. Improve SEO with customer empathy. If you're writing your website copy and want to optimise it for SEO, write your copy how you imagine someone would search for it or have a conversation about it.
50. Your landing page needs to be impactful. You might have amazing ads, but if they send someone to a poorly designed and poorly functioning landing page, then you have just lost yourself a potential conversion. There is no point investing in ads if you are sending your audience to a poor website.
51. Choose a reputable content management system (CMS). Select a CMS platform, such as Webflow that offers a wide range of customisation.
52. Implement a responsive design. Make sure your website, content and emails are mobile-friendly to reach a broader audience and enhance user experience on all devices.
53. Optimise for local SEO. If your business has a physical location, focus on local SEO strategies to increase visibility and attract customers in your vicinity.
54. Optimise website loading speed. Ensure your website loads quickly to reduce bounce rates and provide a seamless user experience.
55. Plugin audits. Too many plugins can slow down your site, lead to security vulnerabilities, and cause compatibility issues. Reducing the number of third-party plugins or add-ons on your website is crucial to improve performance, security and user experience.
56. Use a content delivery network (CDN). It enhances scalability, reliability, and security with redundant servers and DDoS protection. CDNs also save bandwidth, boost SEO rankings, and provide a better user experience with faster and more consistent content delivery.
57. Uptime SLAs. Having an uptime SLA ensures your website remains reliable and accessible, providing a positive user experience and preventing potential losses in revenue and reputation due to extended downtime.
58. Audit your customer journey. Create a flowchart of your customer journey and test how this makes them feel. If you don't feel nurtured, change your process. Improving anything that might seem off, sticky or wrong can significantly increase conversion rates along the line.
59. Don't overcomplicate it. Make sure it's easy for someone to do business with you. This sometimes means reducing button clicks to add to cart, simplifying calls to action, condensing product offerings or making a form easier to fill out.
60. Don't assume everything. Refrain from relying on what you think consumers are doing. Just because you don't use Facebook doesn't mean your customers don't, or just because you listen to a particular podcast religiously doesn't mean your customers are too. Trust your marketing team's research and insights to find your ideal customers.
61. Boost your paid ad success with CRO. Optimise your website by including clear calls to action, relevant content, and seamless user experiences to maximise ROI and ad effectiveness.
62. Fix your website first. There is no point investing in advertising to get people to your website if it doesn't function properly. Even slight improvements to user experience can help boost your online conversion rate.
63. Simplify QR codes. Use shortened URLs for QR codes to make it easier to scan, especially in limited spaces. Shortened URLs reduce the QR code's size, enhance its scannability, and improve its aesthetic appeal. They are more shareable and offer tracking and analytics features which can be useful for reporting.
64. You can’t beat or change consumer behaviour. Your budget won’t ever allow for it. And as they say, if you can’t beat them, join them. Just do a better job.
65. Diversify your marketing funnel for maximum results. If you only utilise one platform, you will never reach the potential customers that consume the others. Don’t put all your eggs in one basket.
66. Know your market. Do research into your target audience. Are you fulfilling a need and providing real value? How can you communicate this value to them? Put yourself in their shoes and think about what would motivate them to do business with you.
67. Unify your brand positioning. From the moment a customer clicks an ad to the follow-up thank you email – their experience should be consistent. Strong brand positioning strengthens the longevity of your customers now, and it helps with word of mouth and reputation in the future.
68. It’s either got to be new or on sale. People need a compelling reason to engage with a brand, especially if it’s trying to encourage customers to return.
69. Conduct A/B testing. Experiment with different versions of your ads, landing pages, and emails to identify the most effective strategies and improve conversion rates.
70. Don’t turn off your marketing when you start to get busy. It’s okay to reduce your budget, but you don’t want to lose all of your momentum and stop your long-term brand-building.
71. Don’t follow what everyone else is doing. You aren’t going to stand out from your competitors if you are all doing the same thing and look the same way. Be innovative in your approach to your own business, brand, and marketing.
72. The evergreen content hack. Older publish dates may lead your customer to believe your evergreen content is outdated. Don’t hinder your blog’s value. Remove publish dates from evergreen content and continue to leverage it for months to come.
73. Repurpose high-performing content. Revisit, revaluate and reshare your best-performing content. It hit a mark with your customer base for a reason. Work out why it worked, replicate it, or refresh it so it’s always on point, and share it everywhere – from welcome emails to socials or ads.
74. Use themes to maintain a consistent user experience. Use pre-existing themes as a foundation to maintain consistency across your website pages, email marketing and social media to ensure a seamless and familiar user experience.
75. Set realistic goals. Dream big, but also make well-informed goals. From here, you can make a plan with your marketing agency or marketing team to achieve those goals.
76. Does the size of your target market allow you to achieve your KPIs? We see this time and time again where demand is not great enough for the business to achieve its goals.
77. Be realistic with your KPIs and build systems to help support them. A KPI should be a minimum goal to achieve, and it should be achievable. If you want a challenge, add a stretch KPI but invest in a plan to achieve it.
78. Consistency and frequency build a brand over time. Time in the game counts, as long as you consistently show up and do good work.
79. Planning is everything. Know what you need to achieve daily, weekly, quarterly, and yearly to hit your goals. Don't get lost.
80. Don't lose sight of long-term gains. Most advertising efforts track short-term results but also contribute to your long-term branding, lifting results down the track that can be hard to measure. Invest in long-term strategies for long-term gains, and your business growth will soar.
81. Don't overcomplicate your key data metrics. Keep it simple and compare historical data with current data. Not sure where to start? Look at top-level data first. Think website visitors, leads generated or ecommerce revenue. Map it month by month, year by year and look at the trends. If you're feeling adventurous, add advertising spend and fixed marketing costs.
82. Analyse your data to make informed decisions. Make adjustments to everything based on your observations and test this.
83. Look at your engagement metrics holistically. Don't freak out about how many likes your post is or isn't getting. The metric might look really successful, but how many people throw you a thumbs up isn't a reflection of how many people's minds are ticking over and considering a purchase/sign-up/consultation. Look into your metrics holistically and consider shares, saves, impressions, views and reach.
84. Don't set and forget. You need to constantly be refreshing, refining, optimising and improving your marketing services, content, and customer experience. If you want to keep up with competitors and remain on top, you need to keep investing in your marketing.
85. Understand what your competitors are doing. Know who your competitors are and always strive to beat them in everything.
86. Segment your database. Investing time into segmentation creates the opportunity to elevate your marketing efforts through personalisation. By tailoring messages and content to specific customer groups, you can foster stronger connections, increase engagement and achieve higher conversion rates.
87. Tag all your media with UTM codes. Using UTM parameters in Google Analytics is crucial for accurate campaign tracking and granular data analysis. It allows for better attribution and ROI calculations, facilitates comparison across marketing channels, and provides insights into audience behaviour.
88. Innovate or die. Stop holding onto the old ways and look at how time and energy can be saved and used more efficiently. Website takes too long to update? Build a new one in Webflow or Shopify. Can't keep track of your to-do list? Use Asana. Need to update brochures all of the time? Upload them to Canva. As they say, time is money and omg; some people are happy to waste your time (and your money).
89. Get ahead with beta testing. Try new Meta or Google ads products for early access to innovative features, cost savings, and gain a competitive edge. Embrace innovation, gain expertise, and provide feedback for improved solutions.
90. Find an easier solution. Take advantage of free resources like Canva to create design assets or ChatGPT to craft great copy. If you come across something you need help with, just Google it. And if the instructions are confusing, hop on YouTube and watch someone else do it.
91. Use AI to your advantage. New technologies such as AI can be scary when you first hear about them. Rather than being afraid of change, think about how you can use this to your advantage.
92. Think outside of the box. Come up with a really weird, random idea and own it. Think about the news you read, the stories you're told, and the ads you see; most often, we remember the things that are bizarre, have odd pairings or make us ask what the f*%k?
93. Stay informed to stay relevant. The digital marketing landscape is constantly evolving with new trends and technologies. Always have an eye on industry changes and tools to remain at the forefront.
94. Market research is your friend. Think about your target audience, who is likely to buy your product or sign up for your service, and talk to people you know who fit this demographic. Ask them what they think about when making a purchase and what they've experienced when making similar purchases.
95. Be curious. When you become intentional about being curious, new sources of inspiration can pour in, particularly when you get curious about things that resonate in the world around you. It's like when you start looking for a new car, and you suddenly start seeing that car model everywhere.
96. Be a lifelong learner. Stay open to learning new skills or improving existing ones. There are so many free resources out there. Set aside time to learn. Research new tips and tricks, read books, dive deep into consumer behaviour, and listen to stories from other business owners or marketers.
97. Subscribe to relevant newsletters. It's the easiest way to keep up to date with software updates, news and stay ahead of the curve.
98. Stay social. And we don't mean just on social media. Embrace the joy of real-life communication and find fulfilment in assisting others. This will not only bring you great satisfaction from engaging with the public and fellow humans but also enhance your skills as a marketer.
99. Ask questions. Even if you think you might sound silly doing it - it's actually one of the smartest things you can do. When you reach out and ask someone to share their experiences, insights or lend a helping hand, it creates a powerful connection. This connection becomes the foundation upon which you can learn more and gain valuable knowledge.
100. Be observant. Take in what's happening in the world around you and use it to your advantage. See something cool? Take a photo even if it isn't directly relevant to your brand; you never know when a ground-breaking idea is going to spark.
101. Struggling with ideation? Get out into the world. Have a break. Go for a walk. Catch up with a friend. Like finding the one, ideas rarely come when we're trying too hard to find them.
Never stop investing in your business. Embracing change and diversification will position you for success. Optimise every activity for peak performance and seize opportunities. These strategies guarantee that every buck will work harder and gear you up to generate substantial returns.
1. Know your mission, vision and values. Let them guide all decision-making. Use it like a North Star and refer back to it on a regular basis.
2. Think big picture. Consider how your brand is represented across all platforms and aim to establish a seamless connection that consistently reinforces your brand identity.
3. Make a decision and back it 100%. Look for ways to make it work, not reasons why it won't.
4. Stop worrying about your competition. Do better, be better, and be nice about it.
5. Anything is possible. It's just how you do it (and how much it costs).
6. Marketing costs money. There is nothing free in life. Whether it's paid per hour or per click.
7. Give honest feedback to clients and team members. Sometimes being a people pleaser won't get the best results. If something is not working, offer a different opinion, another perspective, or an alternative solution.
8. Set clear goals before things get lost in translation. We've all been stung by perspective, so it's important to make sure your team is on the same page about what your goals mean and how you're going to achieve them.
9. Embrace change. Industry platforms and software change every day. You need to keep up, or you will fall behind.
10. Consider change management. When changing something, think about who needs to buy in, how to implement the changes, establish realistic timeframes and budget, and assess the pros and cons.
11. Marketing covers many areas - don't expect one person to be good at everything. Instead of falling into the trap of advertising for a marketing manager role with prerequisites in graphic design, photography, advertising platforms and customer service… engage a team of experts that can cover every angle.
12. Invest in a martech stack. Choosing the right combination of technologies and tools can streamline operations, enhance productivity, and unlock new growth opportunities, giving your business a competitive edge in today's digital landscape.
13. Invest in your website over and over and over again. Most people think of building a website as one-and-done. But in reality, it's an asset that needs attention, updating and replacing, just like your car.
14. Is your database fit or fat? Big data means nothing unless you use it correctly. A CRM that is the centre of your customer journey is an investment worth doing.
15. Build your list. First-party data is king and lives beyond cookie depreciation and targeting issues. Gather customer data everywhere you can and invest in newsletter sign-ups and database growth.
16. Invest in video marketing. Create compelling videos to capture attention, convey messages effectively, and boost engagement across all platforms.
17. Good creative is good for business. Invest more in high-quality branding assets that will last you at least 6-12 months, such as a video ad or professional photo shoot, and invest less in short-term creative used for short-term gains, like sales and seasonal promos.
18. Create meaningful content and ads. Meaningful design comes from strategic thinking and doesn't always mean it's overproduced or hard to do - it just has to be meaningful to your customer and provoke them to take action.
19. Extend the shelf life of blogs and PR with native advertising. The easiest way to get your high-quality content on reputable websites. Native ads allow brands to reach new audiences at scale to increase web traffic and conversions.
20. Socials speak for themselves. Think of your social media like your online brand portfolio. It's a one-stop shop for your audience to get a feel for who you are, what you do and if you're a good fit for them. Make sure you are investing in your content strategy and messaging.
21. TikTok & Reels are here to stay. The overwhelming success of TikTok and Instagram Reels proves that short-form video content is here to stay. You need to invest in video content that grabs attention and remains true to your brand.
22. Don't forget about email marketing. It has been around for a long time, but it still works. And if it is done right, it can work really well. Developing an email marketing list with subscribers is a powerful way to send your messaging directly to your audience's inbox.
23. Step up your budget. Don't expect results to increase on the same spend. Increase your advertising budget by at least 20% year on year to head toward growth.
24. Don't settle for average software. Don't rush into choosing software for your business; try out a few before choosing the best fit to solve your problem.
25. Implement marketing automation. Streamline repetitive tasks such as email campaigns, lead nurturing, and social media scheduling to save time and increase efficiency.
26. Work smarter, not harder. Invest the time to identify areas where productivity can be improved and do the research before implementing software or processes that fit the gap.
27. Software not integrated? Find a new solution. Third-party software like Zapier can save you so much time if you know how to use it.
28. Implement chatbots for customer support. Utilize AI-powered chatbots to provide instant responses and assistance, enhancing the customer experience.
29. Be resourceful. Marketing doesn't always have to cost a fortune. Think outside the box and let your creativity shine.
30. Prepare your marketing schedule 3, 6, or 12 months in advance. Dedicate time to engage in brainstorming and planning. We recommend stepping away from your regular work environment to get the ideas flowing. A well-structured calendar will help you stay on track with your tasks and marketing activities. Without a marketing calendar, everyday tasks will end up plaguing you, leaving no room to act on opportunities.
31. Create and schedule in batches. Implementing a month of social media content might sound labour-intensive, but it will save you time in the long run. Design and copywriting are easier when you're in a flow and it frees up space to act on new opportunities in the future.
32. Trying to do everything yourself is not the best use of your time. One person can't be good at everything - you will achieve higher results when you collaborate with others and delegate jobs to others that are better equipped.
33. Collaborate. Especially if working on a project for a long time or alone. A new set of eyes or perspective can point out something you overlook.
34. Invest in new technology. Stay up to date with new platforms and technology the best you can. Why waste time doing something the old-school way when you can be time efficient and learn how to do something in a new and improved way?
35. Don't ignore your audience. Give them first-class customer service across any and every device.
36. Engage with your followers. Responding to comments, reviews, and random IG messages can be time-consuming, but this is important in building a relationship with your audience.
37. Call enquiries back. You'd be surprised how many businesses don't do this.
38. Talk to people. In a world where it's easier to send a text or an email, don't be afraid to jump on the phone or a Zoom call. A quick chat over the phone can often solve a problem that could drag on for weeks over email.
39. Ask for reviews. Social proof is the best proof! Highlight positive feedback and reviews from satisfied customers to build trust and credibility.
40. Make sure your customer experience flows from IRL to online and vice versa. It would be a shame to have the world's best website or get people through the door only to have them turn back around because nobody bothered to greet them.
41. Know your target audience. And back it with research. Look at your data to understand who engages with your business now and identify opportunities to reach new audiences tomorrow. Starting here will allow you to tailor your content and copy to appeal to the right people.
42. Concise, simple and direct messaging works best. Don't be vague or confusing with your offer, and don't overcomplicate things.
43. Think about benefits, not just specs. Don't just talk about the features of your product and what makes it different; talk about how this benefits your customers. For example, an RV with white walls inside reflects light, making the van feel much more spacious, brighter and airier to travellers.
44. Collaborate on ideation. Coming up with a great marketing tagline or hook can be tough when you're on your own, but getting together with your work buddies can kickstart the creative flow and lead to inspiration!
45. Spend more team reading. Fictional stories, newsletters, and newspapers will make you a better storyteller and will subconsciously allow you to engage with your audience and tell your story in a more compelling way.
46. Don't! Use! Exclamation! Marks! Limit yourself to one MAX per piece of content. I don't care how excited you are!!!!
47. Download Grammarly or something similar. There's nothing worse than a spelling or grammatical error when you're putting on a spiel about how good you are.
48. Attention to detail is essential in everything you do. Whether publishing a new website, posting something on social media or just replying to an email - proof it before you hit publish. There's nothing worse than missing something once you've already hit send.
49. Improve SEO with customer empathy. If you're writing your website copy and want to optimise it for SEO, write your copy how you imagine someone would search for it or have a conversation about it.
50. Your landing page needs to be impactful. You might have amazing ads, but if they send someone to a poorly designed and poorly functioning landing page, then you have just lost yourself a potential conversion. There is no point investing in ads if you are sending your audience to a poor website.
51. Choose a reputable content management system (CMS). Select a CMS platform, such as Webflow that offers a wide range of customisation.
52. Implement a responsive design. Make sure your website, content and emails are mobile-friendly to reach a broader audience and enhance user experience on all devices.
53. Optimise for local SEO. If your business has a physical location, focus on local SEO strategies to increase visibility and attract customers in your vicinity.
54. Optimise website loading speed. Ensure your website loads quickly to reduce bounce rates and provide a seamless user experience.
55. Plugin audits. Too many plugins can slow down your site, lead to security vulnerabilities, and cause compatibility issues. Reducing the number of third-party plugins or add-ons on your website is crucial to improve performance, security and user experience.
56. Use a content delivery network (CDN). It enhances scalability, reliability, and security with redundant servers and DDoS protection. CDNs also save bandwidth, boost SEO rankings, and provide a better user experience with faster and more consistent content delivery.
57. Uptime SLAs. Having an uptime SLA ensures your website remains reliable and accessible, providing a positive user experience and preventing potential losses in revenue and reputation due to extended downtime.
58. Audit your customer journey. Create a flowchart of your customer journey and test how this makes them feel. If you don't feel nurtured, change your process. Improving anything that might seem off, sticky or wrong can significantly increase conversion rates along the line.
59. Don't overcomplicate it. Make sure it's easy for someone to do business with you. This sometimes means reducing button clicks to add to cart, simplifying calls to action, condensing product offerings or making a form easier to fill out.
60. Don't assume everything. Refrain from relying on what you think consumers are doing. Just because you don't use Facebook doesn't mean your customers don't, or just because you listen to a particular podcast religiously doesn't mean your customers are too. Trust your marketing team's research and insights to find your ideal customers.
61. Boost your paid ad success with CRO. Optimise your website by including clear calls to action, relevant content, and seamless user experiences to maximise ROI and ad effectiveness.
62. Fix your website first. There is no point investing in advertising to get people to your website if it doesn't function properly. Even slight improvements to user experience can help boost your online conversion rate.
63. Simplify QR codes. Use shortened URLs for QR codes to make it easier to scan, especially in limited spaces. Shortened URLs reduce the QR code's size, enhance its scannability, and improve its aesthetic appeal. They are more shareable and offer tracking and analytics features which can be useful for reporting.
64. You can’t beat or change consumer behaviour. Your budget won’t ever allow for it. And as they say, if you can’t beat them, join them. Just do a better job.
65. Diversify your marketing funnel for maximum results. If you only utilise one platform, you will never reach the potential customers that consume the others. Don’t put all your eggs in one basket.
66. Know your market. Do research into your target audience. Are you fulfilling a need and providing real value? How can you communicate this value to them? Put yourself in their shoes and think about what would motivate them to do business with you.
67. Unify your brand positioning. From the moment a customer clicks an ad to the follow-up thank you email – their experience should be consistent. Strong brand positioning strengthens the longevity of your customers now, and it helps with word of mouth and reputation in the future.
68. It’s either got to be new or on sale. People need a compelling reason to engage with a brand, especially if it’s trying to encourage customers to return.
69. Conduct A/B testing. Experiment with different versions of your ads, landing pages, and emails to identify the most effective strategies and improve conversion rates.
70. Don’t turn off your marketing when you start to get busy. It’s okay to reduce your budget, but you don’t want to lose all of your momentum and stop your long-term brand-building.
71. Don’t follow what everyone else is doing. You aren’t going to stand out from your competitors if you are all doing the same thing and look the same way. Be innovative in your approach to your own business, brand, and marketing.
72. The evergreen content hack. Older publish dates may lead your customer to believe your evergreen content is outdated. Don’t hinder your blog’s value. Remove publish dates from evergreen content and continue to leverage it for months to come.
73. Repurpose high-performing content. Revisit, revaluate and reshare your best-performing content. It hit a mark with your customer base for a reason. Work out why it worked, replicate it, or refresh it so it’s always on point, and share it everywhere – from welcome emails to socials or ads.
74. Use themes to maintain a consistent user experience. Use pre-existing themes as a foundation to maintain consistency across your website pages, email marketing and social media to ensure a seamless and familiar user experience.
75. Set realistic goals. Dream big, but also make well-informed goals. From here, you can make a plan with your marketing agency or marketing team to achieve those goals.
76. Does the size of your target market allow you to achieve your KPIs? We see this time and time again where demand is not great enough for the business to achieve its goals.
77. Be realistic with your KPIs and build systems to help support them. A KPI should be a minimum goal to achieve, and it should be achievable. If you want a challenge, add a stretch KPI but invest in a plan to achieve it.
78. Consistency and frequency build a brand over time. Time in the game counts, as long as you consistently show up and do good work.
79. Planning is everything. Know what you need to achieve daily, weekly, quarterly, and yearly to hit your goals. Don't get lost.
80. Don't lose sight of long-term gains. Most advertising efforts track short-term results but also contribute to your long-term branding, lifting results down the track that can be hard to measure. Invest in long-term strategies for long-term gains, and your business growth will soar.
81. Don't overcomplicate your key data metrics. Keep it simple and compare historical data with current data. Not sure where to start? Look at top-level data first. Think website visitors, leads generated or ecommerce revenue. Map it month by month, year by year and look at the trends. If you're feeling adventurous, add advertising spend and fixed marketing costs.
82. Analyse your data to make informed decisions. Make adjustments to everything based on your observations and test this.
83. Look at your engagement metrics holistically. Don't freak out about how many likes your post is or isn't getting. The metric might look really successful, but how many people throw you a thumbs up isn't a reflection of how many people's minds are ticking over and considering a purchase/sign-up/consultation. Look into your metrics holistically and consider shares, saves, impressions, views and reach.
84. Don't set and forget. You need to constantly be refreshing, refining, optimising and improving your marketing services, content, and customer experience. If you want to keep up with competitors and remain on top, you need to keep investing in your marketing.
85. Understand what your competitors are doing. Know who your competitors are and always strive to beat them in everything.
86. Segment your database. Investing time into segmentation creates the opportunity to elevate your marketing efforts through personalisation. By tailoring messages and content to specific customer groups, you can foster stronger connections, increase engagement and achieve higher conversion rates.
87. Tag all your media with UTM codes. Using UTM parameters in Google Analytics is crucial for accurate campaign tracking and granular data analysis. It allows for better attribution and ROI calculations, facilitates comparison across marketing channels, and provides insights into audience behaviour.
88. Innovate or die. Stop holding onto the old ways and look at how time and energy can be saved and used more efficiently. Website takes too long to update? Build a new one in Webflow or Shopify. Can't keep track of your to-do list? Use Asana. Need to update brochures all of the time? Upload them to Canva. As they say, time is money and omg; some people are happy to waste your time (and your money).
89. Get ahead with beta testing. Try new Meta or Google ads products for early access to innovative features, cost savings, and gain a competitive edge. Embrace innovation, gain expertise, and provide feedback for improved solutions.
90. Find an easier solution. Take advantage of free resources like Canva to create design assets or ChatGPT to craft great copy. If you come across something you need help with, just Google it. And if the instructions are confusing, hop on YouTube and watch someone else do it.
91. Use AI to your advantage. New technologies such as AI can be scary when you first hear about them. Rather than being afraid of change, think about how you can use this to your advantage.
92. Think outside of the box. Come up with a really weird, random idea and own it. Think about the news you read, the stories you're told, and the ads you see; most often, we remember the things that are bizarre, have odd pairings or make us ask what the f*%k?
93. Stay informed to stay relevant. The digital marketing landscape is constantly evolving with new trends and technologies. Always have an eye on industry changes and tools to remain at the forefront.
94. Market research is your friend. Think about your target audience, who is likely to buy your product or sign up for your service, and talk to people you know who fit this demographic. Ask them what they think about when making a purchase and what they've experienced when making similar purchases.
95. Be curious. When you become intentional about being curious, new sources of inspiration can pour in, particularly when you get curious about things that resonate in the world around you. It's like when you start looking for a new car, and you suddenly start seeing that car model everywhere.
96. Be a lifelong learner. Stay open to learning new skills or improving existing ones. There are so many free resources out there. Set aside time to learn. Research new tips and tricks, read books, dive deep into consumer behaviour, and listen to stories from other business owners or marketers.
97. Subscribe to relevant newsletters. It's the easiest way to keep up to date with software updates, news and stay ahead of the curve.
98. Stay social. And we don't mean just on social media. Embrace the joy of real-life communication and find fulfilment in assisting others. This will not only bring you great satisfaction from engaging with the public and fellow humans but also enhance your skills as a marketer.
99. Ask questions. Even if you think you might sound silly doing it - it's actually one of the smartest things you can do. When you reach out and ask someone to share their experiences, insights or lend a helping hand, it creates a powerful connection. This connection becomes the foundation upon which you can learn more and gain valuable knowledge.
100. Be observant. Take in what's happening in the world around you and use it to your advantage. See something cool? Take a photo even if it isn't directly relevant to your brand; you never know when a ground-breaking idea is going to spark.
101. Struggling with ideation? Get out into the world. Have a break. Go for a walk. Catch up with a friend. Like finding the one, ideas rarely come when we're trying too hard to find them.
Never stop investing in your business. Embracing change and diversification will position you for success. Optimise every activity for peak performance and seize opportunities. These strategies guarantee that every buck will work harder and gear you up to generate substantial returns.
1. Know your mission, vision and values. Let them guide all decision-making. Use it like a North Star and refer back to it on a regular basis.
2. Think big picture. Consider how your brand is represented across all platforms and aim to establish a seamless connection that consistently reinforces your brand identity.
3. Make a decision and back it 100%. Look for ways to make it work, not reasons why it won't.
4. Stop worrying about your competition. Do better, be better, and be nice about it.
5. Anything is possible. It's just how you do it (and how much it costs).
6. Marketing costs money. There is nothing free in life. Whether it's paid per hour or per click.
7. Give honest feedback to clients and team members. Sometimes being a people pleaser won't get the best results. If something is not working, offer a different opinion, another perspective, or an alternative solution.
8. Set clear goals before things get lost in translation. We've all been stung by perspective, so it's important to make sure your team is on the same page about what your goals mean and how you're going to achieve them.
9. Embrace change. Industry platforms and software change every day. You need to keep up, or you will fall behind.
10. Consider change management. When changing something, think about who needs to buy in, how to implement the changes, establish realistic timeframes and budget, and assess the pros and cons.
11. Marketing covers many areas - don't expect one person to be good at everything. Instead of falling into the trap of advertising for a marketing manager role with prerequisites in graphic design, photography, advertising platforms and customer service… engage a team of experts that can cover every angle.
12. Invest in a martech stack. Choosing the right combination of technologies and tools can streamline operations, enhance productivity, and unlock new growth opportunities, giving your business a competitive edge in today's digital landscape.
13. Invest in your website over and over and over again. Most people think of building a website as one-and-done. But in reality, it's an asset that needs attention, updating and replacing, just like your car.
14. Is your database fit or fat? Big data means nothing unless you use it correctly. A CRM that is the centre of your customer journey is an investment worth doing.
15. Build your list. First-party data is king and lives beyond cookie depreciation and targeting issues. Gather customer data everywhere you can and invest in newsletter sign-ups and database growth.
16. Invest in video marketing. Create compelling videos to capture attention, convey messages effectively, and boost engagement across all platforms.
17. Good creative is good for business. Invest more in high-quality branding assets that will last you at least 6-12 months, such as a video ad or professional photo shoot, and invest less in short-term creative used for short-term gains, like sales and seasonal promos.
18. Create meaningful content and ads. Meaningful design comes from strategic thinking and doesn't always mean it's overproduced or hard to do - it just has to be meaningful to your customer and provoke them to take action.
19. Extend the shelf life of blogs and PR with native advertising. The easiest way to get your high-quality content on reputable websites. Native ads allow brands to reach new audiences at scale to increase web traffic and conversions.
20. Socials speak for themselves. Think of your social media like your online brand portfolio. It's a one-stop shop for your audience to get a feel for who you are, what you do and if you're a good fit for them. Make sure you are investing in your content strategy and messaging.
21. TikTok & Reels are here to stay. The overwhelming success of TikTok and Instagram Reels proves that short-form video content is here to stay. You need to invest in video content that grabs attention and remains true to your brand.
22. Don't forget about email marketing. It has been around for a long time, but it still works. And if it is done right, it can work really well. Developing an email marketing list with subscribers is a powerful way to send your messaging directly to your audience's inbox.
23. Step up your budget. Don't expect results to increase on the same spend. Increase your advertising budget by at least 20% year on year to head toward growth.
24. Don't settle for average software. Don't rush into choosing software for your business; try out a few before choosing the best fit to solve your problem.
25. Implement marketing automation. Streamline repetitive tasks such as email campaigns, lead nurturing, and social media scheduling to save time and increase efficiency.
26. Work smarter, not harder. Invest the time to identify areas where productivity can be improved and do the research before implementing software or processes that fit the gap.
27. Software not integrated? Find a new solution. Third-party software like Zapier can save you so much time if you know how to use it.
28. Implement chatbots for customer support. Utilize AI-powered chatbots to provide instant responses and assistance, enhancing the customer experience.
29. Be resourceful. Marketing doesn't always have to cost a fortune. Think outside the box and let your creativity shine.
30. Prepare your marketing schedule 3, 6, or 12 months in advance. Dedicate time to engage in brainstorming and planning. We recommend stepping away from your regular work environment to get the ideas flowing. A well-structured calendar will help you stay on track with your tasks and marketing activities. Without a marketing calendar, everyday tasks will end up plaguing you, leaving no room to act on opportunities.
31. Create and schedule in batches. Implementing a month of social media content might sound labour-intensive, but it will save you time in the long run. Design and copywriting are easier when you're in a flow and it frees up space to act on new opportunities in the future.
32. Trying to do everything yourself is not the best use of your time. One person can't be good at everything - you will achieve higher results when you collaborate with others and delegate jobs to others that are better equipped.
33. Collaborate. Especially if working on a project for a long time or alone. A new set of eyes or perspective can point out something you overlook.
34. Invest in new technology. Stay up to date with new platforms and technology the best you can. Why waste time doing something the old-school way when you can be time efficient and learn how to do something in a new and improved way?
35. Don't ignore your audience. Give them first-class customer service across any and every device.
36. Engage with your followers. Responding to comments, reviews, and random IG messages can be time-consuming, but this is important in building a relationship with your audience.
37. Call enquiries back. You'd be surprised how many businesses don't do this.
38. Talk to people. In a world where it's easier to send a text or an email, don't be afraid to jump on the phone or a Zoom call. A quick chat over the phone can often solve a problem that could drag on for weeks over email.
39. Ask for reviews. Social proof is the best proof! Highlight positive feedback and reviews from satisfied customers to build trust and credibility.
40. Make sure your customer experience flows from IRL to online and vice versa. It would be a shame to have the world's best website or get people through the door only to have them turn back around because nobody bothered to greet them.
41. Know your target audience. And back it with research. Look at your data to understand who engages with your business now and identify opportunities to reach new audiences tomorrow. Starting here will allow you to tailor your content and copy to appeal to the right people.
42. Concise, simple and direct messaging works best. Don't be vague or confusing with your offer, and don't overcomplicate things.
43. Think about benefits, not just specs. Don't just talk about the features of your product and what makes it different; talk about how this benefits your customers. For example, an RV with white walls inside reflects light, making the van feel much more spacious, brighter and airier to travellers.
44. Collaborate on ideation. Coming up with a great marketing tagline or hook can be tough when you're on your own, but getting together with your work buddies can kickstart the creative flow and lead to inspiration!
45. Spend more team reading. Fictional stories, newsletters, and newspapers will make you a better storyteller and will subconsciously allow you to engage with your audience and tell your story in a more compelling way.
46. Don't! Use! Exclamation! Marks! Limit yourself to one MAX per piece of content. I don't care how excited you are!!!!
47. Download Grammarly or something similar. There's nothing worse than a spelling or grammatical error when you're putting on a spiel about how good you are.
48. Attention to detail is essential in everything you do. Whether publishing a new website, posting something on social media or just replying to an email - proof it before you hit publish. There's nothing worse than missing something once you've already hit send.
49. Improve SEO with customer empathy. If you're writing your website copy and want to optimise it for SEO, write your copy how you imagine someone would search for it or have a conversation about it.
50. Your landing page needs to be impactful. You might have amazing ads, but if they send someone to a poorly designed and poorly functioning landing page, then you have just lost yourself a potential conversion. There is no point investing in ads if you are sending your audience to a poor website.
51. Choose a reputable content management system (CMS). Select a CMS platform, such as Webflow that offers a wide range of customisation.
52. Implement a responsive design. Make sure your website, content and emails are mobile-friendly to reach a broader audience and enhance user experience on all devices.
53. Optimise for local SEO. If your business has a physical location, focus on local SEO strategies to increase visibility and attract customers in your vicinity.
54. Optimise website loading speed. Ensure your website loads quickly to reduce bounce rates and provide a seamless user experience.
55. Plugin audits. Too many plugins can slow down your site, lead to security vulnerabilities, and cause compatibility issues. Reducing the number of third-party plugins or add-ons on your website is crucial to improve performance, security and user experience.
56. Use a content delivery network (CDN). It enhances scalability, reliability, and security with redundant servers and DDoS protection. CDNs also save bandwidth, boost SEO rankings, and provide a better user experience with faster and more consistent content delivery.
57. Uptime SLAs. Having an uptime SLA ensures your website remains reliable and accessible, providing a positive user experience and preventing potential losses in revenue and reputation due to extended downtime.
58. Audit your customer journey. Create a flowchart of your customer journey and test how this makes them feel. If you don't feel nurtured, change your process. Improving anything that might seem off, sticky or wrong can significantly increase conversion rates along the line.
59. Don't overcomplicate it. Make sure it's easy for someone to do business with you. This sometimes means reducing button clicks to add to cart, simplifying calls to action, condensing product offerings or making a form easier to fill out.
60. Don't assume everything. Refrain from relying on what you think consumers are doing. Just because you don't use Facebook doesn't mean your customers don't, or just because you listen to a particular podcast religiously doesn't mean your customers are too. Trust your marketing team's research and insights to find your ideal customers.
61. Boost your paid ad success with CRO. Optimise your website by including clear calls to action, relevant content, and seamless user experiences to maximise ROI and ad effectiveness.
62. Fix your website first. There is no point investing in advertising to get people to your website if it doesn't function properly. Even slight improvements to user experience can help boost your online conversion rate.
63. Simplify QR codes. Use shortened URLs for QR codes to make it easier to scan, especially in limited spaces. Shortened URLs reduce the QR code's size, enhance its scannability, and improve its aesthetic appeal. They are more shareable and offer tracking and analytics features which can be useful for reporting.
64. You can’t beat or change consumer behaviour. Your budget won’t ever allow for it. And as they say, if you can’t beat them, join them. Just do a better job.
65. Diversify your marketing funnel for maximum results. If you only utilise one platform, you will never reach the potential customers that consume the others. Don’t put all your eggs in one basket.
66. Know your market. Do research into your target audience. Are you fulfilling a need and providing real value? How can you communicate this value to them? Put yourself in their shoes and think about what would motivate them to do business with you.
67. Unify your brand positioning. From the moment a customer clicks an ad to the follow-up thank you email – their experience should be consistent. Strong brand positioning strengthens the longevity of your customers now, and it helps with word of mouth and reputation in the future.
68. It’s either got to be new or on sale. People need a compelling reason to engage with a brand, especially if it’s trying to encourage customers to return.
69. Conduct A/B testing. Experiment with different versions of your ads, landing pages, and emails to identify the most effective strategies and improve conversion rates.
70. Don’t turn off your marketing when you start to get busy. It’s okay to reduce your budget, but you don’t want to lose all of your momentum and stop your long-term brand-building.
71. Don’t follow what everyone else is doing. You aren’t going to stand out from your competitors if you are all doing the same thing and look the same way. Be innovative in your approach to your own business, brand, and marketing.
72. The evergreen content hack. Older publish dates may lead your customer to believe your evergreen content is outdated. Don’t hinder your blog’s value. Remove publish dates from evergreen content and continue to leverage it for months to come.
73. Repurpose high-performing content. Revisit, revaluate and reshare your best-performing content. It hit a mark with your customer base for a reason. Work out why it worked, replicate it, or refresh it so it’s always on point, and share it everywhere – from welcome emails to socials or ads.
74. Use themes to maintain a consistent user experience. Use pre-existing themes as a foundation to maintain consistency across your website pages, email marketing and social media to ensure a seamless and familiar user experience.
75. Set realistic goals. Dream big, but also make well-informed goals. From here, you can make a plan with your marketing agency or marketing team to achieve those goals.
76. Does the size of your target market allow you to achieve your KPIs? We see this time and time again where demand is not great enough for the business to achieve its goals.
77. Be realistic with your KPIs and build systems to help support them. A KPI should be a minimum goal to achieve, and it should be achievable. If you want a challenge, add a stretch KPI but invest in a plan to achieve it.
78. Consistency and frequency build a brand over time. Time in the game counts, as long as you consistently show up and do good work.
79. Planning is everything. Know what you need to achieve daily, weekly, quarterly, and yearly to hit your goals. Don't get lost.
80. Don't lose sight of long-term gains. Most advertising efforts track short-term results but also contribute to your long-term branding, lifting results down the track that can be hard to measure. Invest in long-term strategies for long-term gains, and your business growth will soar.
81. Don't overcomplicate your key data metrics. Keep it simple and compare historical data with current data. Not sure where to start? Look at top-level data first. Think website visitors, leads generated or ecommerce revenue. Map it month by month, year by year and look at the trends. If you're feeling adventurous, add advertising spend and fixed marketing costs.
82. Analyse your data to make informed decisions. Make adjustments to everything based on your observations and test this.
83. Look at your engagement metrics holistically. Don't freak out about how many likes your post is or isn't getting. The metric might look really successful, but how many people throw you a thumbs up isn't a reflection of how many people's minds are ticking over and considering a purchase/sign-up/consultation. Look into your metrics holistically and consider shares, saves, impressions, views and reach.
84. Don't set and forget. You need to constantly be refreshing, refining, optimising and improving your marketing services, content, and customer experience. If you want to keep up with competitors and remain on top, you need to keep investing in your marketing.
85. Understand what your competitors are doing. Know who your competitors are and always strive to beat them in everything.
86. Segment your database. Investing time into segmentation creates the opportunity to elevate your marketing efforts through personalisation. By tailoring messages and content to specific customer groups, you can foster stronger connections, increase engagement and achieve higher conversion rates.
87. Tag all your media with UTM codes. Using UTM parameters in Google Analytics is crucial for accurate campaign tracking and granular data analysis. It allows for better attribution and ROI calculations, facilitates comparison across marketing channels, and provides insights into audience behaviour.
88. Innovate or die. Stop holding onto the old ways and look at how time and energy can be saved and used more efficiently. Website takes too long to update? Build a new one in Webflow or Shopify. Can't keep track of your to-do list? Use Asana. Need to update brochures all of the time? Upload them to Canva. As they say, time is money and omg; some people are happy to waste your time (and your money).
89. Get ahead with beta testing. Try new Meta or Google ads products for early access to innovative features, cost savings, and gain a competitive edge. Embrace innovation, gain expertise, and provide feedback for improved solutions.
90. Find an easier solution. Take advantage of free resources like Canva to create design assets or ChatGPT to craft great copy. If you come across something you need help with, just Google it. And if the instructions are confusing, hop on YouTube and watch someone else do it.
91. Use AI to your advantage. New technologies such as AI can be scary when you first hear about them. Rather than being afraid of change, think about how you can use this to your advantage.
92. Think outside of the box. Come up with a really weird, random idea and own it. Think about the news you read, the stories you're told, and the ads you see; most often, we remember the things that are bizarre, have odd pairings or make us ask what the f*%k?
93. Stay informed to stay relevant. The digital marketing landscape is constantly evolving with new trends and technologies. Always have an eye on industry changes and tools to remain at the forefront.
94. Market research is your friend. Think about your target audience, who is likely to buy your product or sign up for your service, and talk to people you know who fit this demographic. Ask them what they think about when making a purchase and what they've experienced when making similar purchases.
95. Be curious. When you become intentional about being curious, new sources of inspiration can pour in, particularly when you get curious about things that resonate in the world around you. It's like when you start looking for a new car, and you suddenly start seeing that car model everywhere.
96. Be a lifelong learner. Stay open to learning new skills or improving existing ones. There are so many free resources out there. Set aside time to learn. Research new tips and tricks, read books, dive deep into consumer behaviour, and listen to stories from other business owners or marketers.
97. Subscribe to relevant newsletters. It's the easiest way to keep up to date with software updates, news and stay ahead of the curve.
98. Stay social. And we don't mean just on social media. Embrace the joy of real-life communication and find fulfilment in assisting others. This will not only bring you great satisfaction from engaging with the public and fellow humans but also enhance your skills as a marketer.
99. Ask questions. Even if you think you might sound silly doing it - it's actually one of the smartest things you can do. When you reach out and ask someone to share their experiences, insights or lend a helping hand, it creates a powerful connection. This connection becomes the foundation upon which you can learn more and gain valuable knowledge.
100. Be observant. Take in what's happening in the world around you and use it to your advantage. See something cool? Take a photo even if it isn't directly relevant to your brand; you never know when a ground-breaking idea is going to spark.
101. Struggling with ideation? Get out into the world. Have a break. Go for a walk. Catch up with a friend. Like finding the one, ideas rarely come when we're trying too hard to find them.
Never stop investing in your business. Embracing change and diversification will position you for success. Optimise every activity for peak performance and seize opportunities. These strategies guarantee that every buck will work harder and gear you up to generate substantial returns.
