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Author:
Carmen Spencer
When you boil it down, advertising is storytelling. Injecting a laugh or unexpected angle creates that shareable moment for brands to leverage, and Expedia’s latest campaign is a quiet achiever in all of the above.
When you boil it down, advertising is storytelling. Injecting a laugh or unexpected angle creates that shareable moment for brands to leverage, and Expedia’s latest campaign is a quiet achiever in all of the above.
