Snake Oil, Jesus & A Crystal Ball

Right now, every business owner wants more from less. Which is a bit like turning water into wine. Hence where Jesus comes in. Well, it's actually possible. The more bit, not the wine bit. We review prospective clients marketing every day. On average, a business wastes over 25% of its advertising spend through mismanagement. Worse yet, their website is so poorly optimised for conversion that they're converting a tenth of the customers they should be. So yes, turning water into wine and getting more from less is possible if you know how to do it. Efficiency is everything in business right now. Praying or hoping that performance will improve won't work. But getting an expert who actually actions, not just talks, will make a world of difference.

In this game, clients expect you to have the answers. They expect you to know what the future holds, when the music may stop and where the gold is hidden. Luckily, I have a crystal ball, metaphorically speaking. One that's made up of 20 years of analysing businesses, advertising and the economy. Researching, testing and applying what I've learnt. It's this that provides the context that my crystal ball relies on. So, what's it saying, you might ask? Well, spending patterns will continue to be both predictable and emotional.

For those who have responsibilities like families, businesses and fixed incomes they will predictably cut back and rationalise their spending because the consciences of not are so severe. Those without a mortgage, a family to care for, a business to run, or any genuine commitments (possibly ignorance too) will pour money into emotionally gratifying activities. It's a filter that can be overlayed on your product, service or profession to determine what your future likely holds and how to plan for it.

We're seeing huge growth opportunities for those businesses running eyes wide open into the next stage of the economy. It's a time when others start to falter; those with a growth mindset will get ahead in leaps and bounds. As others cut back, the real operators go harder. After all, business is a marathon, not a sprint. And right now, there's a lot of people feeling they've crossed the finish line after the last two years, when in actual fact, they're just on lap one.

Right now, every business owner wants more from less. Which is a bit like turning water into wine. Hence where Jesus comes in. Well, it's actually possible. The more bit, not the wine bit. We review prospective clients marketing every day. On average, a business wastes over 25% of its advertising spend through mismanagement. Worse yet, their website is so poorly optimised for conversion that they're converting a tenth of the customers they should be. So yes, turning water into wine and getting more from less is possible if you know how to do it. Efficiency is everything in business right now. Praying or hoping that performance will improve won't work. But getting an expert who actually actions, not just talks, will make a world of difference.

In this game, clients expect you to have the answers. They expect you to know what the future holds, when the music may stop and where the gold is hidden. Luckily, I have a crystal ball, metaphorically speaking. One that's made up of 20 years of analysing businesses, advertising and the economy. Researching, testing and applying what I've learnt. It's this that provides the context that my crystal ball relies on. So, what's it saying, you might ask? Well, spending patterns will continue to be both predictable and emotional.

For those who have responsibilities like families, businesses and fixed incomes they will predictably cut back and rationalise their spending because the consciences of not are so severe. Those without a mortgage, a family to care for, a business to run, or any genuine commitments (possibly ignorance too) will pour money into emotionally gratifying activities. It's a filter that can be overlayed on your product, service or profession to determine what your future likely holds and how to plan for it.

We're seeing huge growth opportunities for those businesses running eyes wide open into the next stage of the economy. It's a time when others start to falter; those with a growth mindset will get ahead in leaps and bounds. As others cut back, the real operators go harder. After all, business is a marathon, not a sprint. And right now, there's a lot of people feeling they've crossed the finish line after the last two years, when in actual fact, they're just on lap one.