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BINGE is the latest BVOD streaming service to follow the entry level tier subscription with ads. From 30 March ads will be running pre and mid roll (before and during shows) at a strict one ad per hour, per user, per TV series. Though it’s one of the lightest ad loads on the market, the prospect of a new engaged and scalable audience has seen the ads packages for launch snapped up. With the backing of Foxtel Media, the BINGE ads model is sure to be managed better than most.
BINGE is the latest BVOD streaming service to follow the entry level tier subscription with ads. From 30 March ads will be running pre and mid roll (before and during shows) at a strict one ad per hour, per user, per TV series. Though it’s one of the lightest ad loads on the market, the prospect of a new engaged and scalable audience has seen the ads packages for launch snapped up. With the backing of Foxtel Media, the BINGE ads model is sure to be managed better than most.
