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The Super Bowl. No other TV event has viewers tune in for both the game and the ads. In fact, viewership of Super Bowl ads on YouTube during the game rose over 90% from last year. Why do we care? It’s the best example of how Digital TV ads can generate direct search. Even on a smaller scale, the potential for brand recall with Digital TV is worth the investment.
The Super Bowl. No other TV event has viewers tune in for both the game and the ads. In fact, viewership of Super Bowl ads on YouTube during the game rose over 90% from last year. Why do we care? It’s the best example of how Digital TV ads can generate direct search. Even on a smaller scale, the potential for brand recall with Digital TV is worth the investment.
