insight
insight
announcement
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Author:
Carmen Spencer
Every business owner dreams of leading an eight-figure or even-nine figure company. Spoiler alert - you don’t need a name like Jobs or Zuckerberg. What you need is a team of performance geared, data-driven marketing experts fuelling your business’ growth.
In this article we're going to explain exactly how a digital marketing agency can take you from good to great. We'll cover marketing fundamentals, media stack, advertising budgets, scaling, and growth phases. Follow closely and you’ll be laughing all the way to the bank.
Every business owner dreams of leading an eight-figure or even-nine figure company. Spoiler alert - you don’t need a name like Jobs or Zuckerberg. What you need is a team of performance geared, data-driven marketing experts fuelling your business’ growth.
In this article we're going to explain exactly how a digital marketing agency can take you from good to great. We'll cover marketing fundamentals, media stack, advertising budgets, scaling, and growth phases. Follow closely and you’ll be laughing all the way to the bank.
A digital marketing agency will help you gain a performance mindset from the outset. It all starts by mapping your revenue-generating objectives with metrics of success. An agency is your eagle eye view over datasets to evaluate if your marketing efforts are working and their impact on your bottom line.
Creating multiple opportunities to gather first-party data is essential. While growth-focused marketing strategies determine your media stack and other channels such as email and SEO, they also determine what customer insights you intend to gain. For an understanding of the difference between first, second and third-party data, see our insight Digital Ads Smackdown.
It’s not about data mining for the sake of flexing a big list. Every marketing activity poses an opportunity to gather a new piece of information about your audience. Data is your window to understanding their interests, behaviours, motivations, barriers to purchase and more. Basically, a puzzle of how to best target them. It’s literally marketing gold. Culminate these small pieces into a big-picture and your brand can establish and nurture a customer relationship that lasts.
Building comprehensive customer profiles allows you to prioritise and adapt your marketing activities towards higher-quality leads. The truth is most businesses only understand a fragment of their audience data.
Looking at your audience with a customer-centric approach means showing up when they’re willing to listen and engaging with them in a way that converts. An agency can provide you with a clear vision of who you’re talking to and how to talk their talk.
With this insight, you’re no longer taking a punt on messaging or banking on high quality imagery in the hope that it’s ‘enough’ to cut through the noise. Instead, you’re structuring all marketing efforts around a concerted understanding on what your target market is searching for. This laser focus leads to greater brand loyalty, lower cost of acquisition and ultimately a higher return on marketing investment.
Taking a data-first approach with the support of a digital marketing agency will mitigate the challenges of the changing media landscape and set your business up for rapid growth.
How your audience consumes media is changing. As more devices, streaming services and AI algorithms enter our daily lives, your ads strategy needs to adapt to stay relevant. Media no longer sit in silos. In a highly responsive marketing environment, your brand needs to take an omnichannel approach to build a media stack determined by – you guessed it - data.
The rise of programmatic advertising means performance-focused marketing agencies can reach your audience across multiple platforms simultaneously. Think digital outdoor billboards, video ads on BINGE, audio ads on digital radio and news headlines on Bloomberg.
Through these channels, agencies can target larger audiences, optimise ads and scale with a few clicks. Brands can also achieve very specific goals by overlaying audience data with targeting conditions. Honestly, what marketers can now do with your data will blow your mind.
For example, industry research shows that weather conditions can influence online web traffic and consumer buying habits. An agency can use consumer purchasing behaviour to tailor advertising in response to weather conditions. It works by integrating the dataset from a weather platform (such as BOM) into the demand-site platform (DSP) used to programmatically buy media. Using this real-time weather information, an agency can advertise a different product when the temperature on the Sunshine Coast rises above 35 degrees versus another when it’s cold and rainy.
Responsive ads target the most qualified audience with the most relevant messaging when they are more likely to generate a response. Pair this with a recognisable brand, consistent marketing and optimum ad frequency (number of times your audience is exposed to the ad) and your brand value builds overtime.
What datasets could influence the behaviour of your customers? Or, to put it more poignantly, what datasets could give your brand the competitive advantage? Partner with a digital marketing agency to leverage these strategies and prepare for serious growth.
A revenue-generating digital marketing strategy maximises brand visibility by optimising spend. It sounds simple. The reality is, it’s not.
An agency will pull performance data from multiple channels to determine return on ad spend (ROAS), forecast growth and make recommendations to scale. There isn’t one magic fortune teller dashboard that can provide these insights. It’s gathered from many points and analysed by experts to identify opportunities based on their extensive understanding of your business objectives. The backbone of these projections? Quality data.
What gives an agency the advantage over your in-house marketing manager is the human power to consistently optimise ads for performance over multiple channels. Changes in audience behaviour and fluctuations in campaign costs are all monitored to inform targeting, messaging and ad spend.
Every tweak is a result of data. The more relevant the ad, the more likely the audience will engage. The higher the conversion rate, the higher the ROAS.
Over $5 billion of digital advertising budgets were wasted by Australian advertisers last year alone. Brands can’t afford to be wasting dollars on poorly optimised, or worse yet, set and forget ads that are eating up budget. Advertising technology is ever-changing. The methods a brand applied to their ads strategy five years ago aren’t going to see the same results as those that use new tools to their full capacity. The only solution to see the highest return is a team of experts tending to your ads to ensure they continue to run like a well-oiled machine.
It takes strategy to stay competitive. Reaching the most qualified audience at scale for a lean budget is a result of understanding the tools at hand and having the resources to adapt where needed.
Weighing your ad performance against investment shouldn’t be an afterthought. Proactive budget management with a digital marketing agency significantly increases ad efficiency to yield results.
To state the obvious, your business’ ability to scale has a direct relationship to growth. With growth comes opportunity for innovation and a healthy amount of risk. To build an eight-figure business, you need to mitigate these growing pains with extensive operational and strategic planning. That’s where a performance-first digital marketing agency can help.
While every business is different, scaling your marketing efforts is considered systematic if you lean into experience as a guide. Agency experts analyse financial, industry and data trends to anticipate changes in the business and marketing landscape. They use this broad knowledge with nitty gritty insights about your business to answer the big question, ‘what next?’.
When to increase budget. When to expand to other channels or target new audiences.When to reposition. When to launch a new product. A digital marketing agency will compare where you’re at now with where you want to be to identify where and when to add value. Better yet, an agency has the tools to scale these value-adds for exponential growth.
Outsourcing marketing automation and optimisation to a performance-focused agency alleviates in-house resources to focus on business deliverables. It means creating processes that can scale without additional effort on your part. A few examples have been highlighted in this article, but it’s only scraping the surface.
Without an agency you’re peddling uphill with the human power you can employ. With an agency, suddenly you have multiple self-perpetuating money-making vehicles on the go. With this newfound momentum, you have a more concerted effort to reach the business objectives that will lead to sustainable growth over time.
Setting yourself up to lead an eight or nine figure business takes foresight. Don’t gamble with your revenue. Leverage the knowledge of industry experts to strategically gain momentum and clarity to become a formidable force in the market.
A digital marketing agency will help you gain a performance mindset from the outset. It all starts by mapping your revenue-generating objectives with metrics of success. An agency is your eagle eye view over datasets to evaluate if your marketing efforts are working and their impact on your bottom line.
Creating multiple opportunities to gather first-party data is essential. While growth-focused marketing strategies determine your media stack and other channels such as email and SEO, they also determine what customer insights you intend to gain. For an understanding of the difference between first, second and third-party data, see our insight Digital Ads Smackdown.
It’s not about data mining for the sake of flexing a big list. Every marketing activity poses an opportunity to gather a new piece of information about your audience. Data is your window to understanding their interests, behaviours, motivations, barriers to purchase and more. Basically, a puzzle of how to best target them. It’s literally marketing gold. Culminate these small pieces into a big-picture and your brand can establish and nurture a customer relationship that lasts.
Building comprehensive customer profiles allows you to prioritise and adapt your marketing activities towards higher-quality leads. The truth is most businesses only understand a fragment of their audience data.
Looking at your audience with a customer-centric approach means showing up when they’re willing to listen and engaging with them in a way that converts. An agency can provide you with a clear vision of who you’re talking to and how to talk their talk.
With this insight, you’re no longer taking a punt on messaging or banking on high quality imagery in the hope that it’s ‘enough’ to cut through the noise. Instead, you’re structuring all marketing efforts around a concerted understanding on what your target market is searching for. This laser focus leads to greater brand loyalty, lower cost of acquisition and ultimately a higher return on marketing investment.
Taking a data-first approach with the support of a digital marketing agency will mitigate the challenges of the changing media landscape and set your business up for rapid growth.
How your audience consumes media is changing. As more devices, streaming services and AI algorithms enter our daily lives, your ads strategy needs to adapt to stay relevant. Media no longer sit in silos. In a highly responsive marketing environment, your brand needs to take an omnichannel approach to build a media stack determined by – you guessed it - data.
The rise of programmatic advertising means performance-focused marketing agencies can reach your audience across multiple platforms simultaneously. Think digital outdoor billboards, video ads on BINGE, audio ads on digital radio and news headlines on Bloomberg.
Through these channels, agencies can target larger audiences, optimise ads and scale with a few clicks. Brands can also achieve very specific goals by overlaying audience data with targeting conditions. Honestly, what marketers can now do with your data will blow your mind.
For example, industry research shows that weather conditions can influence online web traffic and consumer buying habits. An agency can use consumer purchasing behaviour to tailor advertising in response to weather conditions. It works by integrating the dataset from a weather platform (such as BOM) into the demand-site platform (DSP) used to programmatically buy media. Using this real-time weather information, an agency can advertise a different product when the temperature on the Sunshine Coast rises above 35 degrees versus another when it’s cold and rainy.
Responsive ads target the most qualified audience with the most relevant messaging when they are more likely to generate a response. Pair this with a recognisable brand, consistent marketing and optimum ad frequency (number of times your audience is exposed to the ad) and your brand value builds overtime.
What datasets could influence the behaviour of your customers? Or, to put it more poignantly, what datasets could give your brand the competitive advantage? Partner with a digital marketing agency to leverage these strategies and prepare for serious growth.
A revenue-generating digital marketing strategy maximises brand visibility by optimising spend. It sounds simple. The reality is, it’s not.
An agency will pull performance data from multiple channels to determine return on ad spend (ROAS), forecast growth and make recommendations to scale. There isn’t one magic fortune teller dashboard that can provide these insights. It’s gathered from many points and analysed by experts to identify opportunities based on their extensive understanding of your business objectives. The backbone of these projections? Quality data.
What gives an agency the advantage over your in-house marketing manager is the human power to consistently optimise ads for performance over multiple channels. Changes in audience behaviour and fluctuations in campaign costs are all monitored to inform targeting, messaging and ad spend.
Every tweak is a result of data. The more relevant the ad, the more likely the audience will engage. The higher the conversion rate, the higher the ROAS.
Over $5 billion of digital advertising budgets were wasted by Australian advertisers last year alone. Brands can’t afford to be wasting dollars on poorly optimised, or worse yet, set and forget ads that are eating up budget. Advertising technology is ever-changing. The methods a brand applied to their ads strategy five years ago aren’t going to see the same results as those that use new tools to their full capacity. The only solution to see the highest return is a team of experts tending to your ads to ensure they continue to run like a well-oiled machine.
It takes strategy to stay competitive. Reaching the most qualified audience at scale for a lean budget is a result of understanding the tools at hand and having the resources to adapt where needed.
Weighing your ad performance against investment shouldn’t be an afterthought. Proactive budget management with a digital marketing agency significantly increases ad efficiency to yield results.
To state the obvious, your business’ ability to scale has a direct relationship to growth. With growth comes opportunity for innovation and a healthy amount of risk. To build an eight-figure business, you need to mitigate these growing pains with extensive operational and strategic planning. That’s where a performance-first digital marketing agency can help.
While every business is different, scaling your marketing efforts is considered systematic if you lean into experience as a guide. Agency experts analyse financial, industry and data trends to anticipate changes in the business and marketing landscape. They use this broad knowledge with nitty gritty insights about your business to answer the big question, ‘what next?’.
When to increase budget. When to expand to other channels or target new audiences.When to reposition. When to launch a new product. A digital marketing agency will compare where you’re at now with where you want to be to identify where and when to add value. Better yet, an agency has the tools to scale these value-adds for exponential growth.
Outsourcing marketing automation and optimisation to a performance-focused agency alleviates in-house resources to focus on business deliverables. It means creating processes that can scale without additional effort on your part. A few examples have been highlighted in this article, but it’s only scraping the surface.
Without an agency you’re peddling uphill with the human power you can employ. With an agency, suddenly you have multiple self-perpetuating money-making vehicles on the go. With this newfound momentum, you have a more concerted effort to reach the business objectives that will lead to sustainable growth over time.
Setting yourself up to lead an eight or nine figure business takes foresight. Don’t gamble with your revenue. Leverage the knowledge of industry experts to strategically gain momentum and clarity to become a formidable force in the market.
A digital marketing agency will help you gain a performance mindset from the outset. It all starts by mapping your revenue-generating objectives with metrics of success. An agency is your eagle eye view over datasets to evaluate if your marketing efforts are working and their impact on your bottom line.
Creating multiple opportunities to gather first-party data is essential. While growth-focused marketing strategies determine your media stack and other channels such as email and SEO, they also determine what customer insights you intend to gain. For an understanding of the difference between first, second and third-party data, see our insight Digital Ads Smackdown.
It’s not about data mining for the sake of flexing a big list. Every marketing activity poses an opportunity to gather a new piece of information about your audience. Data is your window to understanding their interests, behaviours, motivations, barriers to purchase and more. Basically, a puzzle of how to best target them. It’s literally marketing gold. Culminate these small pieces into a big-picture and your brand can establish and nurture a customer relationship that lasts.
Building comprehensive customer profiles allows you to prioritise and adapt your marketing activities towards higher-quality leads. The truth is most businesses only understand a fragment of their audience data.
Looking at your audience with a customer-centric approach means showing up when they’re willing to listen and engaging with them in a way that converts. An agency can provide you with a clear vision of who you’re talking to and how to talk their talk.
With this insight, you’re no longer taking a punt on messaging or banking on high quality imagery in the hope that it’s ‘enough’ to cut through the noise. Instead, you’re structuring all marketing efforts around a concerted understanding on what your target market is searching for. This laser focus leads to greater brand loyalty, lower cost of acquisition and ultimately a higher return on marketing investment.
Taking a data-first approach with the support of a digital marketing agency will mitigate the challenges of the changing media landscape and set your business up for rapid growth.
How your audience consumes media is changing. As more devices, streaming services and AI algorithms enter our daily lives, your ads strategy needs to adapt to stay relevant. Media no longer sit in silos. In a highly responsive marketing environment, your brand needs to take an omnichannel approach to build a media stack determined by – you guessed it - data.
The rise of programmatic advertising means performance-focused marketing agencies can reach your audience across multiple platforms simultaneously. Think digital outdoor billboards, video ads on BINGE, audio ads on digital radio and news headlines on Bloomberg.
Through these channels, agencies can target larger audiences, optimise ads and scale with a few clicks. Brands can also achieve very specific goals by overlaying audience data with targeting conditions. Honestly, what marketers can now do with your data will blow your mind.
For example, industry research shows that weather conditions can influence online web traffic and consumer buying habits. An agency can use consumer purchasing behaviour to tailor advertising in response to weather conditions. It works by integrating the dataset from a weather platform (such as BOM) into the demand-site platform (DSP) used to programmatically buy media. Using this real-time weather information, an agency can advertise a different product when the temperature on the Sunshine Coast rises above 35 degrees versus another when it’s cold and rainy.
Responsive ads target the most qualified audience with the most relevant messaging when they are more likely to generate a response. Pair this with a recognisable brand, consistent marketing and optimum ad frequency (number of times your audience is exposed to the ad) and your brand value builds overtime.
What datasets could influence the behaviour of your customers? Or, to put it more poignantly, what datasets could give your brand the competitive advantage? Partner with a digital marketing agency to leverage these strategies and prepare for serious growth.
A revenue-generating digital marketing strategy maximises brand visibility by optimising spend. It sounds simple. The reality is, it’s not.
An agency will pull performance data from multiple channels to determine return on ad spend (ROAS), forecast growth and make recommendations to scale. There isn’t one magic fortune teller dashboard that can provide these insights. It’s gathered from many points and analysed by experts to identify opportunities based on their extensive understanding of your business objectives. The backbone of these projections? Quality data.
What gives an agency the advantage over your in-house marketing manager is the human power to consistently optimise ads for performance over multiple channels. Changes in audience behaviour and fluctuations in campaign costs are all monitored to inform targeting, messaging and ad spend.
Every tweak is a result of data. The more relevant the ad, the more likely the audience will engage. The higher the conversion rate, the higher the ROAS.
Over $5 billion of digital advertising budgets were wasted by Australian advertisers last year alone. Brands can’t afford to be wasting dollars on poorly optimised, or worse yet, set and forget ads that are eating up budget. Advertising technology is ever-changing. The methods a brand applied to their ads strategy five years ago aren’t going to see the same results as those that use new tools to their full capacity. The only solution to see the highest return is a team of experts tending to your ads to ensure they continue to run like a well-oiled machine.
It takes strategy to stay competitive. Reaching the most qualified audience at scale for a lean budget is a result of understanding the tools at hand and having the resources to adapt where needed.
Weighing your ad performance against investment shouldn’t be an afterthought. Proactive budget management with a digital marketing agency significantly increases ad efficiency to yield results.
To state the obvious, your business’ ability to scale has a direct relationship to growth. With growth comes opportunity for innovation and a healthy amount of risk. To build an eight-figure business, you need to mitigate these growing pains with extensive operational and strategic planning. That’s where a performance-first digital marketing agency can help.
While every business is different, scaling your marketing efforts is considered systematic if you lean into experience as a guide. Agency experts analyse financial, industry and data trends to anticipate changes in the business and marketing landscape. They use this broad knowledge with nitty gritty insights about your business to answer the big question, ‘what next?’.
When to increase budget. When to expand to other channels or target new audiences.When to reposition. When to launch a new product. A digital marketing agency will compare where you’re at now with where you want to be to identify where and when to add value. Better yet, an agency has the tools to scale these value-adds for exponential growth.
Outsourcing marketing automation and optimisation to a performance-focused agency alleviates in-house resources to focus on business deliverables. It means creating processes that can scale without additional effort on your part. A few examples have been highlighted in this article, but it’s only scraping the surface.
Without an agency you’re peddling uphill with the human power you can employ. With an agency, suddenly you have multiple self-perpetuating money-making vehicles on the go. With this newfound momentum, you have a more concerted effort to reach the business objectives that will lead to sustainable growth over time.
Setting yourself up to lead an eight or nine figure business takes foresight. Don’t gamble with your revenue. Leverage the knowledge of industry experts to strategically gain momentum and clarity to become a formidable force in the market.
