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Pinterest has announced the pilot testing of Premiere Spotlight video ads. The new ad placement secures premium space on the app’s search page for 24 hours with a link to in-app website browsing and shopping. When 97% of searches on the Pinterest app are general queries, this new ad format poses to capture new audiences and drive ad performance. We’re waiting to see if the investment is worth it.
Read more.
Pinterest has announced the pilot testing of Premiere Spotlight video ads. The new ad placement secures premium space on the app’s search page for 24 hours with a link to in-app website browsing and shopping. When 97% of searches on the Pinterest app are general queries, this new ad format poses to capture new audiences and drive ad performance. We’re waiting to see if the investment is worth it.
Read more.
