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The same consumer is watching your ads across their phone, tablet and connected TV. Imagine if you could track this as one viewer profile. The launch of Ipsos iris could change the way you measure your digital audience. Why should you care? Greater ad targeting accuracy, consumer behaviour insights and competitive market intelligence are on their way.
Read more.
The same consumer is watching your ads across their phone, tablet and connected TV. Imagine if you could track this as one viewer profile. The launch of Ipsos iris could change the way you measure your digital audience. Why should you care? Greater ad targeting accuracy, consumer behaviour insights and competitive market intelligence are on their way.
Read more.
