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Author:
Tayte Lang
Leading Australian advertising agency April Ford's expertise in performance marketing ensures clients stand at the forefront of their industries for not just a good time but a long time.
In what might be contrary to industry beliefs, April Ford doesn't settle for short-term gratification when it comes to performance. Holding the philosophy that advertising is an investment, they focus on measurable results that create long-term revenue growth.
Recent years have seen the industry focus on quick gains and short-termism, but this strategy won't cut it for businesses that want to survive the next five years. For long-lasting success, the digital world demands marketing strategies that take advantage of data-driven insights and go beyond a single medium. April Ford's expertise in performance marketing utilises recent technological advancements across various channels to ensure clients stand at the forefront of their industries today, tomorrow and forever.
Since opening its doors in 2017, April Ford's backbone has always been performance marketing, despite being well-known as a creative agency. Over this time, the agency has achieved close to $1 billion in partner revenue and helped businesses 10X in size. Now streamlining its service offering to focus on its proven expertise, April Ford stands strong as a committed growth partner for clients.
The Queensland-based ad agency ensures a profitable return on ad spend (ROAS) by leveraging data-driven insights with an innate understanding of business to tailor a comprehensive long-term growth strategy. By scaling profitability, the systematic approach minimises wasteful spending, so clients don't have to give up their firstborn child to run a successful and sustainable business.
Leading Australian advertising agency April Ford's expertise in performance marketing ensures clients stand at the forefront of their industries for not just a good time but a long time.
In what might be contrary to industry beliefs, April Ford doesn't settle for short-term gratification when it comes to performance. Holding the philosophy that advertising is an investment, they focus on measurable results that create long-term revenue growth.
Recent years have seen the industry focus on quick gains and short-termism, but this strategy won't cut it for businesses that want to survive the next five years. For long-lasting success, the digital world demands marketing strategies that take advantage of data-driven insights and go beyond a single medium. April Ford's expertise in performance marketing utilises recent technological advancements across various channels to ensure clients stand at the forefront of their industries today, tomorrow and forever.
Since opening its doors in 2017, April Ford's backbone has always been performance marketing, despite being well-known as a creative agency. Over this time, the agency has achieved close to $1 billion in partner revenue and helped businesses 10X in size. Now streamlining its service offering to focus on its proven expertise, April Ford stands strong as a committed growth partner for clients.
The Queensland-based ad agency ensures a profitable return on ad spend (ROAS) by leveraging data-driven insights with an innate understanding of business to tailor a comprehensive long-term growth strategy. By scaling profitability, the systematic approach minimises wasteful spending, so clients don't have to give up their firstborn child to run a successful and sustainable business.
"What once worked in a world fuelled by government stimulus, scary news cycles and hand sanitiser is no longer. We're using new technology to leverage data and target niche audiences; we're working smarter and harder. Our clients are reaping the benefits of it."
"What once worked in a world fuelled by government stimulus, scary news cycles and hand sanitiser is no longer. We're using new technology to leverage data and target niche audiences; we're working smarter and harder. Our clients are reaping the benefits of it."
Managing Director Brendan Ford explained, "Too often, clients come to us from agencies that are all talk and no results. It's a no-brainer for us to focus on our expertise in performance-driven marketing to give clients bigger, better results that fund exponential growth. What once worked in a world fuelled by government stimulus, scary news cycles and hand sanitiser is no longer. We're using new technology to leverage data and target niche audiences; we're working smarter and harder. Our clients are reaping the benefits of it."
Through programmatic advertising, April Ford drives high-quality lead generation, strong conversions, and exponential sales growth. With precise targeting capabilities, its advertising analysts use demographics, behaviours, and contextual data to deliver the right message on the right channel exactly when the audience will engage. Clients partnering with the agency get real-time optimisation, highly targeted audiences and a higher level of control over ad placements for unparalleled engagement and long-term success.
April Forbes, Chief Innovation Officer, thinks the industry should rethink creative advertising. "To achieve nine figures, creativity must be seen as more than Pantone colours and strategic white space. Our approach to creativity has always extended far beyond design; it's intrinsic to advertising performance. We cut through the BS by embracing creative and strategic thinking as one to identify opportunity, innovate media stacks and adapt today's campaigns for tomorrow", she said.
As an industry trailblazer, April Ford continues to challenge conventional wisdom with its cutting-edge performance-driven approach to client success. The agency stands firm at the front of Australian advertising, forecasted to achieve unrivalled success far into the future for its partners and lead the way forward into the digital landscape.
Managing Director Brendan Ford explained, "Too often, clients come to us from agencies that are all talk and no results. It's a no-brainer for us to focus on our expertise in performance-driven marketing to give clients bigger, better results that fund exponential growth. What once worked in a world fuelled by government stimulus, scary news cycles and hand sanitiser is no longer. We're using new technology to leverage data and target niche audiences; we're working smarter and harder. Our clients are reaping the benefits of it."
Through programmatic advertising, April Ford drives high-quality lead generation, strong conversions, and exponential sales growth. With precise targeting capabilities, its advertising analysts use demographics, behaviours, and contextual data to deliver the right message on the right channel exactly when the audience will engage. Clients partnering with the agency get real-time optimisation, highly targeted audiences and a higher level of control over ad placements for unparalleled engagement and long-term success.
April Forbes, Chief Innovation Officer, thinks the industry should rethink creative advertising. "To achieve nine figures, creativity must be seen as more than Pantone colours and strategic white space. Our approach to creativity has always extended far beyond design; it's intrinsic to advertising performance. We cut through the BS by embracing creative and strategic thinking as one to identify opportunity, innovate media stacks and adapt today's campaigns for tomorrow", she said.
As an industry trailblazer, April Ford continues to challenge conventional wisdom with its cutting-edge performance-driven approach to client success. The agency stands firm at the front of Australian advertising, forecasted to achieve unrivalled success far into the future for its partners and lead the way forward into the digital landscape.
Managing Director Brendan Ford explained, "Too often, clients come to us from agencies that are all talk and no results. It's a no-brainer for us to focus on our expertise in performance-driven marketing to give clients bigger, better results that fund exponential growth. What once worked in a world fuelled by government stimulus, scary news cycles and hand sanitiser is no longer. We're using new technology to leverage data and target niche audiences; we're working smarter and harder. Our clients are reaping the benefits of it."
Through programmatic advertising, April Ford drives high-quality lead generation, strong conversions, and exponential sales growth. With precise targeting capabilities, its advertising analysts use demographics, behaviours, and contextual data to deliver the right message on the right channel exactly when the audience will engage. Clients partnering with the agency get real-time optimisation, highly targeted audiences and a higher level of control over ad placements for unparalleled engagement and long-term success.
April Forbes, Chief Innovation Officer, thinks the industry should rethink creative advertising. "To achieve nine figures, creativity must be seen as more than Pantone colours and strategic white space. Our approach to creativity has always extended far beyond design; it's intrinsic to advertising performance. We cut through the BS by embracing creative and strategic thinking as one to identify opportunity, innovate media stacks and adapt today's campaigns for tomorrow", she said.
As an industry trailblazer, April Ford continues to challenge conventional wisdom with its cutting-edge performance-driven approach to client success. The agency stands firm at the front of Australian advertising, forecasted to achieve unrivalled success far into the future for its partners and lead the way forward into the digital landscape.
