insight
insight
announcement
press
Author:
Tayte Lang
In the fast-changing business landscape, artificial intelligence (AI) is making a significant impact across industries, particularly in digital marketing. The AI market has experienced large growth, estimated to increase from 23.8 billion AUD in 2021 to 161.7 billion AUD by 2028, inside the marketing industry. The growth indicates that AI's impact will continue to expand. However, some marketers worry that AI might replace them.
This insight delves into the connection between AI and digital marketing. We analyse the impact of AI on advertising, discuss concerns about AI replacing digital marketers and explore advancements in AI. We also talk about strategies to overcome limitations, and finally, we envision the AI-powered future of digital marketing.
In the fast-changing business landscape, artificial intelligence (AI) is making a significant impact across industries, particularly in digital marketing. The AI market has experienced large growth, estimated to increase from 23.8 billion AUD in 2021 to 161.7 billion AUD by 2028, inside the marketing industry. The growth indicates that AI's impact will continue to expand. However, some marketers worry that AI might replace them.
This insight delves into the connection between AI and digital marketing. We analyse the impact of AI on advertising, discuss concerns about AI replacing digital marketers and explore advancements in AI. We also talk about strategies to overcome limitations, and finally, we envision the AI-powered future of digital marketing.
According to a Forbes Advisor survey, 77% of respondents worry that AI may cause job losses in the near future. This statistic indicates widespread concern about the impact of AI on employment and potential job displacement.
AI's automation abilities, like predictive analytics and data-driven insights, allow it to take on tasks that humans traditionally performed. Real-life marketers worry that AI could replace performance-focused roles, leading to widespread job losses in the industry.
By viewing AI as a valuable marketing tool rather than a threat, it can enhance digital marketers' capabilities across marketing channels. AI can handle repetitive and data-intensive tasks, allowing marketers to focus on strategic and creative aspects of their work. AI's predictive analytics help marketers analyse large amounts of data quickly and accurately, leading to precise data-driven decisions.
Additionally, AI-driven personalisation enables marketers to provide tailored experiences to individual customers, building stronger connections and increasing customer satisfaction. Shifting from task to strategy-driven approaches can lead to more effective and efficient marketing campaigns.
As AI in marketing grows, it's important to maintain a human touch to build trust with the audience. Embracing AI marketing tools, not a replacement, is the key to unlocking its potential and achieving growth in digital marketing.
64% of businesses have a positive view, believing that artificial intelligence will increase productivity in the workplace. This positive outlook reflects the genuine potential of AI in performance marketing. Comparable to a highly efficient business tool, AI empowers marketers to unlock creativity and precision in their strategies.
By using advanced predictive modelling, marketers can predict customer behaviour and preferences, resulting in better campaign targeting and higher conversion rates. AI insights help marketers improve their strategies, leading to better performance and a competitive advantage in the business world. The confidence in AI's ability to boost productivity has led savvy marketers to embrace it as a strategic ally.
A survey by Forbes Advisor found that 76% of consumers worry about the accuracy of info generated by AI tools. This data shows the importance of carefully integrating AI into marketing strategies.
While AI has great potential in the world of content marketing, it isn't perfect. Adding human fact-checking when using AI-powered tools is crucial to ensure accuracy and avoid wrong information. Adding human oversight ensures the information and messages are accurate, reliable, and aligned with brand values. It also acts as a safety net, catching any errors or misleading content AI might produce by mistake.
Combining AI's creativity with human judgment allows us to get the most out of AI while avoiding unintended problems. Responsible use of AI, guided by human fact-checking, brings transparency and credibility to marketing efforts. Humans and AI work together, delivering excellent results and forming strong relationships with our audience.
AI's rapid rise in the market will positively impact the future of performance marketing. In fact, we're already seeing it bring impressive growth and better results. By analysing data quickly and accurately, we can make informed decisions and utilise AI strategies to enhance our campaigns. This helps target the appropriate audiences and automate tasks, ultimately leading to greater success in our marketing efforts.
Major brands are embracing the potential of artificial intelligence to level up their campaigns and connect with audiences like never before. By utilising AI-driven solutions, these industry giants are exploring personalisation, creativity, and efficiency in their marketing endeavours:
Our valued client, CPAP Direct, harnesses AI-powered digital tools across programmatic, Google, and Meta advertising channels, resulting in remarkable outcomes. Through data analysis of purchases, customer locations, and timestamps, CPAP Direct gains valuable personalised insights. This data allows the sleep apnea specialists to deliver customised content generation to customers when they approach nearby stores, creating a seamless and relevant shopping experience.
This innovative AI-driven digital marketing strategy has led to a substantial increase in conversions by 39% and customer value by 66% year on year, significantly enhancing customer engagement and boosting the average order value for CPAP Direct.
In the future, imagine pulling into a Starbucks drive-thru to find your name on the screen, alongside personalised food suggestions generated by AI. These suggestions consider the weather, your buying history, and the choices of others with similar tastes. By utilising predictive analytics and an AI-driven digital marketing strategy, Starbucks aims to enhance customer engagement and increase average order value, potentially making personalised coffee experiences a reality in the future.
Coca-Cola uses AI for marketing with the help of OpenAI's DALL-E2 model and ChatGPT, as seen in the "Masterpiece" ad. This AI-powered commercial seamlessly integrates famous artworks and contemporary artists, presenting a captivating narrative. Additionally, Coca-Cola employs AI algorithms in vending machines, social media analysis, and image recognition. This allows them to understand customer preferences and improve targeted marketing strategies.
Nutella used AI to enhance its packaging and elevate the appeal of its products. With the power of AI, they crafted 7 million one-of-a-kind labels. Each label reflects the uniqueness and expression of the Italian people. The campaign, named "Nutella Unica," saw great success, with all 7 million jars created selling out upon their market debut.
When integrated with programmatic advertising, AI facilitates efficiency at a new level. AI algorithms analyse real-time data 24/7, allowing instant campaign adjustments and improving engagement, conversion rates, and overall marketing performance.
Additionally, AI handles unstructured customer data from digital media and other sources, like customer sentiments and preferences. This information allows marketing teams to build tailored content, improve connections with target audiences and build brand loyalty. As AI technology progresses, it brings more innovation, giving brands a competitive advantage to achieve unprecedented success in the digital world.
With all this said, it's evident that AI won't take over the jobs of digital marketers. Instead, it will give them the tools they need to achieve remarkable growth and success in performance-based marketing. Marketers need to embrace AI with a business-focused mindset, especially in the ever-changing world of performance marketing. We should view AI as a valuable ally—a powerful resource that fuels growth and helps achieve results.
Hello! Human Tayte here. Yes, AI really did write this insight, but not without a whole lot of prompting and knowledge from yours truly. I've lost count of how many messages I sent Chat GPT to build this insight. Here's a breakdown of what it took.
First, a brief was built using SEM Rush that covered each topic we wanted AI to cover in this insight; then, we sent it off. Most people know by now that Chat GPT needs guidance if you want to get anything high-level out of it, so here's what I told it to do:
'I want you to act as a digital marketing expert and business managing director. I need a blog written about the topic 'Will AI replace digital marketers?'. Use an intelligent, informed and clear tone of voice in short, sharp sentences with wit and humour, alongside the use of analogies and metaphors. Avoid using any cringe language that 40-year-old men would hate. Here is the brief: *insert brief here*’
Then, I asked it to 'Increase the business tone of voice and remove any use of 'I, us, we".
Then, 'Sprinkle the keywords growth, performance, performance-marketing, and performance-focused outcomes into the text'.
Then, 'Clarify text, make it more readable and make sentences more succinct'.
Are you starting to get the picture?
Next, I gave it some statistics to include in specific paragraphs. Because in case you missed it, Chat GPT only has knowledge until September 2021. That means it's important to treat Chat GPT like your younger brother and fact-check basically anything it tells you.
Something else I learnt both from having younger brothers and using Chat GPT, if you want something done properly, do it yourself (or guide them into thinking they've done it themselves).
At this point, it was clear Chat GPT was showing off its superior knowledge of the entire thesaurus. Time to bring it down a notch. Enter prompt 'Improve readability further, make this text understandable for people with a general knowledge of business and marketing and reduce formal tone by 20%'.
And then I was hit with the intro line 'Yo dude! Let's come together to chat about being replaced by AI!' and an insane amount of emojis that should be illegal.
Back to the drawing board.
To get exactly what I wanted, I found it easier to break down each paragraph and give Chat GPT specific instructions to adjust the tone of voice, change the vocabulary level and remove anything that didn't sit right. Having this level of control might not be necessary for every project, but as a writer at heart, I know what words I want on the page.
Once happy with Chat GPTs work, it was time to edit.
Pro tip: To avoid the use of z instead of s, ask Chat GPT to write your copy in 'Australian English grammar and spelling', not just 'Australian English' - that's when you'll get hit with the 'fair dinkum', 'ripper' and 'bonzer's.
To stick with the AI theme, I ran the insight through Grammarly. A haven for time-poor writers and those who live within the right hemisphere of their brain. It picked up grammatical errors that Chat GPT had made, like dangling modifiers, the use of passive voice, repeated words and phrases (Chat GPT loves repetition) and unclear antecedents.
Finally, we sent it through SEM Rush's SEO content writing assistant to add relevant keywords. Phew.
The moral of the story is that digital marketers are not headed for extinction, only better productivity, more efficiencies and higher-level results. So, thank you, AI. The April Ford team have officially added AI Whisperers to our PDs.
According to a Forbes Advisor survey, 77% of respondents worry that AI may cause job losses in the near future. This statistic indicates widespread concern about the impact of AI on employment and potential job displacement.
AI's automation abilities, like predictive analytics and data-driven insights, allow it to take on tasks that humans traditionally performed. Real-life marketers worry that AI could replace performance-focused roles, leading to widespread job losses in the industry.
By viewing AI as a valuable marketing tool rather than a threat, it can enhance digital marketers' capabilities across marketing channels. AI can handle repetitive and data-intensive tasks, allowing marketers to focus on strategic and creative aspects of their work. AI's predictive analytics help marketers analyse large amounts of data quickly and accurately, leading to precise data-driven decisions.
Additionally, AI-driven personalisation enables marketers to provide tailored experiences to individual customers, building stronger connections and increasing customer satisfaction. Shifting from task to strategy-driven approaches can lead to more effective and efficient marketing campaigns.
As AI in marketing grows, it's important to maintain a human touch to build trust with the audience. Embracing AI marketing tools, not a replacement, is the key to unlocking its potential and achieving growth in digital marketing.
64% of businesses have a positive view, believing that artificial intelligence will increase productivity in the workplace. This positive outlook reflects the genuine potential of AI in performance marketing. Comparable to a highly efficient business tool, AI empowers marketers to unlock creativity and precision in their strategies.
By using advanced predictive modelling, marketers can predict customer behaviour and preferences, resulting in better campaign targeting and higher conversion rates. AI insights help marketers improve their strategies, leading to better performance and a competitive advantage in the business world. The confidence in AI's ability to boost productivity has led savvy marketers to embrace it as a strategic ally.
A survey by Forbes Advisor found that 76% of consumers worry about the accuracy of info generated by AI tools. This data shows the importance of carefully integrating AI into marketing strategies.
While AI has great potential in the world of content marketing, it isn't perfect. Adding human fact-checking when using AI-powered tools is crucial to ensure accuracy and avoid wrong information. Adding human oversight ensures the information and messages are accurate, reliable, and aligned with brand values. It also acts as a safety net, catching any errors or misleading content AI might produce by mistake.
Combining AI's creativity with human judgment allows us to get the most out of AI while avoiding unintended problems. Responsible use of AI, guided by human fact-checking, brings transparency and credibility to marketing efforts. Humans and AI work together, delivering excellent results and forming strong relationships with our audience.
AI's rapid rise in the market will positively impact the future of performance marketing. In fact, we're already seeing it bring impressive growth and better results. By analysing data quickly and accurately, we can make informed decisions and utilise AI strategies to enhance our campaigns. This helps target the appropriate audiences and automate tasks, ultimately leading to greater success in our marketing efforts.
Major brands are embracing the potential of artificial intelligence to level up their campaigns and connect with audiences like never before. By utilising AI-driven solutions, these industry giants are exploring personalisation, creativity, and efficiency in their marketing endeavours:
Our valued client, CPAP Direct, harnesses AI-powered digital tools across programmatic, Google, and Meta advertising channels, resulting in remarkable outcomes. Through data analysis of purchases, customer locations, and timestamps, CPAP Direct gains valuable personalised insights. This data allows the sleep apnea specialists to deliver customised content generation to customers when they approach nearby stores, creating a seamless and relevant shopping experience.
This innovative AI-driven digital marketing strategy has led to a substantial increase in conversions by 39% and customer value by 66% year on year, significantly enhancing customer engagement and boosting the average order value for CPAP Direct.
In the future, imagine pulling into a Starbucks drive-thru to find your name on the screen, alongside personalised food suggestions generated by AI. These suggestions consider the weather, your buying history, and the choices of others with similar tastes. By utilising predictive analytics and an AI-driven digital marketing strategy, Starbucks aims to enhance customer engagement and increase average order value, potentially making personalised coffee experiences a reality in the future.
Coca-Cola uses AI for marketing with the help of OpenAI's DALL-E2 model and ChatGPT, as seen in the "Masterpiece" ad. This AI-powered commercial seamlessly integrates famous artworks and contemporary artists, presenting a captivating narrative. Additionally, Coca-Cola employs AI algorithms in vending machines, social media analysis, and image recognition. This allows them to understand customer preferences and improve targeted marketing strategies.
Nutella used AI to enhance its packaging and elevate the appeal of its products. With the power of AI, they crafted 7 million one-of-a-kind labels. Each label reflects the uniqueness and expression of the Italian people. The campaign, named "Nutella Unica," saw great success, with all 7 million jars created selling out upon their market debut.
When integrated with programmatic advertising, AI facilitates efficiency at a new level. AI algorithms analyse real-time data 24/7, allowing instant campaign adjustments and improving engagement, conversion rates, and overall marketing performance.
Additionally, AI handles unstructured customer data from digital media and other sources, like customer sentiments and preferences. This information allows marketing teams to build tailored content, improve connections with target audiences and build brand loyalty. As AI technology progresses, it brings more innovation, giving brands a competitive advantage to achieve unprecedented success in the digital world.
With all this said, it's evident that AI won't take over the jobs of digital marketers. Instead, it will give them the tools they need to achieve remarkable growth and success in performance-based marketing. Marketers need to embrace AI with a business-focused mindset, especially in the ever-changing world of performance marketing. We should view AI as a valuable ally—a powerful resource that fuels growth and helps achieve results.
Hello! Human Tayte here. Yes, AI really did write this insight, but not without a whole lot of prompting and knowledge from yours truly. I've lost count of how many messages I sent Chat GPT to build this insight. Here's a breakdown of what it took.
First, a brief was built using SEM Rush that covered each topic we wanted AI to cover in this insight; then, we sent it off. Most people know by now that Chat GPT needs guidance if you want to get anything high-level out of it, so here's what I told it to do:
'I want you to act as a digital marketing expert and business managing director. I need a blog written about the topic 'Will AI replace digital marketers?'. Use an intelligent, informed and clear tone of voice in short, sharp sentences with wit and humour, alongside the use of analogies and metaphors. Avoid using any cringe language that 40-year-old men would hate. Here is the brief: *insert brief here*’
Then, I asked it to 'Increase the business tone of voice and remove any use of 'I, us, we".
Then, 'Sprinkle the keywords growth, performance, performance-marketing, and performance-focused outcomes into the text'.
Then, 'Clarify text, make it more readable and make sentences more succinct'.
Are you starting to get the picture?
Next, I gave it some statistics to include in specific paragraphs. Because in case you missed it, Chat GPT only has knowledge until September 2021. That means it's important to treat Chat GPT like your younger brother and fact-check basically anything it tells you.
Something else I learnt both from having younger brothers and using Chat GPT, if you want something done properly, do it yourself (or guide them into thinking they've done it themselves).
At this point, it was clear Chat GPT was showing off its superior knowledge of the entire thesaurus. Time to bring it down a notch. Enter prompt 'Improve readability further, make this text understandable for people with a general knowledge of business and marketing and reduce formal tone by 20%'.
And then I was hit with the intro line 'Yo dude! Let's come together to chat about being replaced by AI!' and an insane amount of emojis that should be illegal.
Back to the drawing board.
To get exactly what I wanted, I found it easier to break down each paragraph and give Chat GPT specific instructions to adjust the tone of voice, change the vocabulary level and remove anything that didn't sit right. Having this level of control might not be necessary for every project, but as a writer at heart, I know what words I want on the page.
Once happy with Chat GPTs work, it was time to edit.
Pro tip: To avoid the use of z instead of s, ask Chat GPT to write your copy in 'Australian English grammar and spelling', not just 'Australian English' - that's when you'll get hit with the 'fair dinkum', 'ripper' and 'bonzer's.
To stick with the AI theme, I ran the insight through Grammarly. A haven for time-poor writers and those who live within the right hemisphere of their brain. It picked up grammatical errors that Chat GPT had made, like dangling modifiers, the use of passive voice, repeated words and phrases (Chat GPT loves repetition) and unclear antecedents.
Finally, we sent it through SEM Rush's SEO content writing assistant to add relevant keywords. Phew.
The moral of the story is that digital marketers are not headed for extinction, only better productivity, more efficiencies and higher-level results. So, thank you, AI. The April Ford team have officially added AI Whisperers to our PDs.
According to a Forbes Advisor survey, 77% of respondents worry that AI may cause job losses in the near future. This statistic indicates widespread concern about the impact of AI on employment and potential job displacement.
AI's automation abilities, like predictive analytics and data-driven insights, allow it to take on tasks that humans traditionally performed. Real-life marketers worry that AI could replace performance-focused roles, leading to widespread job losses in the industry.
By viewing AI as a valuable marketing tool rather than a threat, it can enhance digital marketers' capabilities across marketing channels. AI can handle repetitive and data-intensive tasks, allowing marketers to focus on strategic and creative aspects of their work. AI's predictive analytics help marketers analyse large amounts of data quickly and accurately, leading to precise data-driven decisions.
Additionally, AI-driven personalisation enables marketers to provide tailored experiences to individual customers, building stronger connections and increasing customer satisfaction. Shifting from task to strategy-driven approaches can lead to more effective and efficient marketing campaigns.
As AI in marketing grows, it's important to maintain a human touch to build trust with the audience. Embracing AI marketing tools, not a replacement, is the key to unlocking its potential and achieving growth in digital marketing.
64% of businesses have a positive view, believing that artificial intelligence will increase productivity in the workplace. This positive outlook reflects the genuine potential of AI in performance marketing. Comparable to a highly efficient business tool, AI empowers marketers to unlock creativity and precision in their strategies.
By using advanced predictive modelling, marketers can predict customer behaviour and preferences, resulting in better campaign targeting and higher conversion rates. AI insights help marketers improve their strategies, leading to better performance and a competitive advantage in the business world. The confidence in AI's ability to boost productivity has led savvy marketers to embrace it as a strategic ally.
A survey by Forbes Advisor found that 76% of consumers worry about the accuracy of info generated by AI tools. This data shows the importance of carefully integrating AI into marketing strategies.
While AI has great potential in the world of content marketing, it isn't perfect. Adding human fact-checking when using AI-powered tools is crucial to ensure accuracy and avoid wrong information. Adding human oversight ensures the information and messages are accurate, reliable, and aligned with brand values. It also acts as a safety net, catching any errors or misleading content AI might produce by mistake.
Combining AI's creativity with human judgment allows us to get the most out of AI while avoiding unintended problems. Responsible use of AI, guided by human fact-checking, brings transparency and credibility to marketing efforts. Humans and AI work together, delivering excellent results and forming strong relationships with our audience.
AI's rapid rise in the market will positively impact the future of performance marketing. In fact, we're already seeing it bring impressive growth and better results. By analysing data quickly and accurately, we can make informed decisions and utilise AI strategies to enhance our campaigns. This helps target the appropriate audiences and automate tasks, ultimately leading to greater success in our marketing efforts.
Major brands are embracing the potential of artificial intelligence to level up their campaigns and connect with audiences like never before. By utilising AI-driven solutions, these industry giants are exploring personalisation, creativity, and efficiency in their marketing endeavours:
Our valued client, CPAP Direct, harnesses AI-powered digital tools across programmatic, Google, and Meta advertising channels, resulting in remarkable outcomes. Through data analysis of purchases, customer locations, and timestamps, CPAP Direct gains valuable personalised insights. This data allows the sleep apnea specialists to deliver customised content generation to customers when they approach nearby stores, creating a seamless and relevant shopping experience.
This innovative AI-driven digital marketing strategy has led to a substantial increase in conversions by 39% and customer value by 66% year on year, significantly enhancing customer engagement and boosting the average order value for CPAP Direct.
In the future, imagine pulling into a Starbucks drive-thru to find your name on the screen, alongside personalised food suggestions generated by AI. These suggestions consider the weather, your buying history, and the choices of others with similar tastes. By utilising predictive analytics and an AI-driven digital marketing strategy, Starbucks aims to enhance customer engagement and increase average order value, potentially making personalised coffee experiences a reality in the future.
Coca-Cola uses AI for marketing with the help of OpenAI's DALL-E2 model and ChatGPT, as seen in the "Masterpiece" ad. This AI-powered commercial seamlessly integrates famous artworks and contemporary artists, presenting a captivating narrative. Additionally, Coca-Cola employs AI algorithms in vending machines, social media analysis, and image recognition. This allows them to understand customer preferences and improve targeted marketing strategies.
Nutella used AI to enhance its packaging and elevate the appeal of its products. With the power of AI, they crafted 7 million one-of-a-kind labels. Each label reflects the uniqueness and expression of the Italian people. The campaign, named "Nutella Unica," saw great success, with all 7 million jars created selling out upon their market debut.
When integrated with programmatic advertising, AI facilitates efficiency at a new level. AI algorithms analyse real-time data 24/7, allowing instant campaign adjustments and improving engagement, conversion rates, and overall marketing performance.
Additionally, AI handles unstructured customer data from digital media and other sources, like customer sentiments and preferences. This information allows marketing teams to build tailored content, improve connections with target audiences and build brand loyalty. As AI technology progresses, it brings more innovation, giving brands a competitive advantage to achieve unprecedented success in the digital world.
With all this said, it's evident that AI won't take over the jobs of digital marketers. Instead, it will give them the tools they need to achieve remarkable growth and success in performance-based marketing. Marketers need to embrace AI with a business-focused mindset, especially in the ever-changing world of performance marketing. We should view AI as a valuable ally—a powerful resource that fuels growth and helps achieve results.
Hello! Human Tayte here. Yes, AI really did write this insight, but not without a whole lot of prompting and knowledge from yours truly. I've lost count of how many messages I sent Chat GPT to build this insight. Here's a breakdown of what it took.
First, a brief was built using SEM Rush that covered each topic we wanted AI to cover in this insight; then, we sent it off. Most people know by now that Chat GPT needs guidance if you want to get anything high-level out of it, so here's what I told it to do:
'I want you to act as a digital marketing expert and business managing director. I need a blog written about the topic 'Will AI replace digital marketers?'. Use an intelligent, informed and clear tone of voice in short, sharp sentences with wit and humour, alongside the use of analogies and metaphors. Avoid using any cringe language that 40-year-old men would hate. Here is the brief: *insert brief here*’
Then, I asked it to 'Increase the business tone of voice and remove any use of 'I, us, we".
Then, 'Sprinkle the keywords growth, performance, performance-marketing, and performance-focused outcomes into the text'.
Then, 'Clarify text, make it more readable and make sentences more succinct'.
Are you starting to get the picture?
Next, I gave it some statistics to include in specific paragraphs. Because in case you missed it, Chat GPT only has knowledge until September 2021. That means it's important to treat Chat GPT like your younger brother and fact-check basically anything it tells you.
Something else I learnt both from having younger brothers and using Chat GPT, if you want something done properly, do it yourself (or guide them into thinking they've done it themselves).
At this point, it was clear Chat GPT was showing off its superior knowledge of the entire thesaurus. Time to bring it down a notch. Enter prompt 'Improve readability further, make this text understandable for people with a general knowledge of business and marketing and reduce formal tone by 20%'.
And then I was hit with the intro line 'Yo dude! Let's come together to chat about being replaced by AI!' and an insane amount of emojis that should be illegal.
Back to the drawing board.
To get exactly what I wanted, I found it easier to break down each paragraph and give Chat GPT specific instructions to adjust the tone of voice, change the vocabulary level and remove anything that didn't sit right. Having this level of control might not be necessary for every project, but as a writer at heart, I know what words I want on the page.
Once happy with Chat GPTs work, it was time to edit.
Pro tip: To avoid the use of z instead of s, ask Chat GPT to write your copy in 'Australian English grammar and spelling', not just 'Australian English' - that's when you'll get hit with the 'fair dinkum', 'ripper' and 'bonzer's.
To stick with the AI theme, I ran the insight through Grammarly. A haven for time-poor writers and those who live within the right hemisphere of their brain. It picked up grammatical errors that Chat GPT had made, like dangling modifiers, the use of passive voice, repeated words and phrases (Chat GPT loves repetition) and unclear antecedents.
Finally, we sent it through SEM Rush's SEO content writing assistant to add relevant keywords. Phew.
The moral of the story is that digital marketers are not headed for extinction, only better productivity, more efficiencies and higher-level results. So, thank you, AI. The April Ford team have officially added AI Whisperers to our PDs.
