Sleep Apnea Treatment & Equipment
industry:
Healthcare & Allied Health
YEAR:
2023
industry:
Healthcare & Allied Health
YEAR:
2023
40% year on year increase in Google conversion value 3 years in a row.
6.3 average ROAS from Google Shopping campaigns.
55% higher click-through rate on top of funnel Meta advertising than retail industry standard.
27% lower cost per click on Meta than retail industry standard.
Since dreaming up the first campaign in 2018, the April Ford team has strengthened the sleep apnea specialists’ market share to generate sustainable revenue growth.
As the superior service provider and supplier of CPAP machines in Australia, CPAP’s performance strategy targeted two audience segments at scale. These segments are twofold: those who are diagnosed, understand the condition of sleep apnea and seek cost-effective solutions, and those who are undiagnosed, new to the process and require more support throughout their purchase journey.
Total attention to detail and reaching the right audience. We've been a customer for years while they expanded in to the first class operation that they are today! Well done guys. Keep up the good work. - Bryce Perron
40% year on year increase in Google conversion value 3 years in a row.
6.3 average ROAS from Google Shopping campaigns.
55% higher click-through rate on top of funnel Meta advertising than retail industry standard.
27% lower cost per click on Meta than retail industry standard.
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