Digital Strategy Leads To Growth For Leading National Animal Nutritional Products
industry:
YEAR:
2023
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industry:
YEAR:
2023
Vitafarm is a range of quality milk replacers scientifically formulated to boost the health and growth of calves, pigs, lambs, kids and other infant farm and domestic animals. When we met, the company had a very specific market profile and hoped to raise awareness more widely of its dedication to high quality nutrition products, commitment to local and global customers, and support for the Australian agriculture industry.
The owners turned to April Ford to manage social media content direction and creation, digital advertising and direction of photography to convey their focus on animal health and care, technical nutritional expertise, quality products, value, professional leadership and integrated systems from production to delivery that ensure seamless support for every customer.
The response to every post and campaign was outstanding and has reinforced the brand's market positioning in a short timeframe and cost effective way. Even people outside the industry appreciated, shared and engaged with Vitafarm online, proving that everyone can be a fan of a well planned, authentic brand.
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The response to our campaigns was strong and cost-effective. Even people outside the industry have loved and shared our posts, building our brand awareness exponentially. It was a great experience to work with the April Ford team.
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